Growth Manager

About HT Digital Streams

Hindustan Times Group

high-growth startup

Growth Manager (B2C)

Role Overview

Growth Manager – B2C

Key Responsibilities

Growth Strategy & Execution

• Define and execute the

  B2C growth roadmap

  – from acquisition to retention.
• Build and optimize performance marketing campaigns across

  Meta, Google, Affiliates, and OEM channels

  .
• Identify and scale new

  growth loops and referral mechanisms

  .

Customer Lifecycle Management (CLM)

• Lead CLM initiatives to

  improve engagement, conversion, and retention

  across user segments.
• Design

  personalized journeys

  via email, push notifications, and in-app communication.
• Partner with data and product teams to build

  behavior-based segmentation and automation workflows

  .

Analytics & Optimization

• Own funnel metrics — CAC, activation rate, LTV, churn, and conversion efficiency.
• Set up dashboards and track key growth KPIs using

  Mixpanel, Firebase, AppsFlyer, and GA4

  .
• Run

  A/B tests

  on creatives, onboarding flows, and pricing experiments.

Collaboration & Leadership

• Work closely with

  product, design, content, and business teams

  to ensure user-centric growth strategies.
• Stay ahead of emerging growth trends, martech tools, and audience insights.

What We’re Looking For

• 4–8 years

  of experience in

  growth, performance marketing, or lifecycle marketing

  roles (B2C preferred).
• Proven success in

  running CLM projects

  and using data to drive personalized engagement.
• Hands-on experience with

  marketing automation tools

  (MoEngage, WebEngage, CleverTap, or similar).
• Strong analytical and problem-solving skills; familiarity with SQL is a plus.
• Startup mindset — fast, iterative, experimental, and ownership-driven.

Why Join Us

• Be part of a

  founding-style growth team

  within a large, influential media network.
• Shape the digital growth strategy for products used by

  millions of users daily

  .
• Thrive in a

  startup culture

  backed by the credibility and reach of HT Media.