Digital Marketing Manager – HitFame (Delhi)
Location:
About HitFame
HitFame
150,000+ users
Position Overview
highly experienced, data-driven, performance-focused Digital Marketing Manager
You will be expected to lead 360° digital strategy and execution across the funnel — from awareness to acquisition to revenue — while working closely with leadership and cross-functional teams.
Key Responsibilities
🧭 Strategic Leadership
- Define and implement data-backed digital marketing strategies aligned with business goals
- Plan and manage growth metrics: downloads, CAC, MRR, ROAS, funnel conversions, retention
- Collaborate with Product, Growth, Design, Tech & Founder for execution alignment
📱 Mobile App Marketing & ASO
- Drive Android & iOS installs through paid, organic, influencer, and community channels
- Full ASO ownership — keywords, creatives, A/B testing, reviews, and deep linking
- Use tools like Firebase, Appsflyer, App Radar, MobileAction, and Mixpanel
📈 Performance & Paid Marketing
- Manage campaigns across
Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, TikTok, Snapchat, X (Twitter), OTT/CTV
, and programmatic platforms - Set up remarketing, lookalike, custom audience funnels using AI-enhanced targeting and automation
- Strong experience in
Performance Marketing and Affiliate Marketing
to drive subscription sales (Premium & Professional Plans) via ad networks, influencers, affiliate publishers, and creator monetization programs - Use tools like Revealbot, AdCreative.ai, Funnel.io, and Smartly.io for optimization and dynamic creative execution
💸 Affiliate & Partner-Led Growth
- Build and scale
affiliate marketing strategies
with creators, influencers, affiliate marketplaces, and partner agencies - Track, optimize, and scale partner performance to increase conversions and reach
- Work with third-party tools, UTMs, referral tracking systems, and affiliate dashboards to manage commission-based outcomes
📰 Blog Monetization & SEO
Scale HitFame’s News & Blog Page
as a monetization engine through programmatic ads, affiliate links, sponsored content, and high-ranking SEO content- Plan content calendar and work with writers, editors, and AI tools (Jasper, ChatGPT, SurferSEO) for SEO-driven articles
- Build traffic funnels via search, social sharing, and cross-platform distribution
📣 Social Media & Community
- Build HitFame’s digital brand across Instagram, YouTube, Facebook, LinkedIn, X, and Snapchat
- Create & schedule content, reels, campaigns using Hootsuite, Buffer, SocialBee, Canva, Jasper
- Partner with influencers and creators to expand brand voice and visibility
💼 Lead Generation & CRM
- Run B2B and B2C lead-gen campaigns for
artist bookings, casting leads, and premium plan conversions
- Design CRM funnels and email workflows using
HubSpot, ActiveCampaign, MoEngage, Mailchimp
- Integrate WhatsApp, SMS, and push notification tools for high-intent nurturing
🔍 SEO/SEM & Web Optimization
- On-page/off-page SEO, SERP ranking, schema, site speed audits, and keyword strategy
- SEM campaign planning with PPC optimization, ad copies, A/B testing landing pages
- Use tools like SEMrush, Ahrefs, Google Search Console, and SurferSEO
📊 Analytics, Automation & Reporting
- Track CAC, ROAS, DAU/MAU, bounce rate, funnel drop-offs using
GA4, Appsflyer, Hotjar, Power BI, Supermetrics
- Automate data pipelines and workflows using
Zapier, Kissmetrics, Meta & Google API integrations
🌐 Marketplace & Subscription Campaigns
- Own digital campaigns for selling
HitFame Premium & Professional plans
- Set up retargeting, cross-selling, subscription upgrades, and gamified user journeys
- Drive AOV, conversion rate, and customer retention across app and web stores
🛡️ Reputation Management & Loyalty
- ORM through Google Alerts, Social Listening, and Review Management Tools
- Protect and build brand sentiment through community response and digital PR
- Drive loyalty programs, creator community activations, and referral engines
Required Skills & Experience
- 8–15 years of digital marketing experience in
mobile apps, creator platforms, D2C, influencer tech, or entertainment-tech companies
- Deep expertise in
performance marketing, affiliate marketing, ASO, SEO/SEM, CRM, paid media, influencer growth, and blog monetization
- Hands-on experience with
Meta, Google Ads, Firebase, Appsflyer, Google Analytics, Programmatic platforms, Affiliate networks, and CRM tools
- Proven track record in driving
app downloads, subscription sales, and revenue growth through paid, organic, and partner-led campaigns
- Leadership experience managing budgets (₹10L+ monthly), leading cross-functional teams, and delivering measurable outcomes
- Strong analytical mindset, problem-solving skills, and familiarity with automation tools & AI integrations
HitFame is your stage.
