GM/DGM/AGM – TMT Branding & Advertising

Company Description

Electrotherm (India) Limited began its journey in 1983 with an openness to innovative ideas, in-house research & development, and a focus on customer-centric product and process development. The company has designed and manufactured larger capacity furnaces, suitable refining equipment, high-speed continuous casting machines, and various productivity-enhancing gadgets for steel production. Electrotherm has introduced mechanized charging systems, high-end plant automation, fume capturing, and de-dusting systems to create cleaner steel plants. With its mission of "Always innovate for a better tomorrow," Electrotherm continues to develop advanced melting furnaces, refining, and casting equipment.

📌 Position Title: GM/DGM/AGM – TMT Branding & Advertising

Department:

Reporting To:

Location:

Industry:

🎯 Role Objective:

To lead the branding, marketing communication, merchandising, schemes and promotions and events strategy for TMT products, online and offline, ensuring strong market presence, brand leadership, and effective sales enablement through impactful marketing initiatives and stakeholder engagement.

📝 Key Roles & Responsibilities

1. Strategic Branding & Marketing Leadership

• Define and implement the

  overall branding strategy

  for TMT products in line with business objectives.
• Establish the TMT brand’s

  market positioning

  , value proposition, and differentiation.
• Develop

  annual branding & events calendar

  , marketing budgets, and performance KPIs.
• Monitor industry trends, market dynamics, and competitor activities to adapt branding strategies proactively.
• Develop relevant content and thematic creatives to meet brand positioning.
• Team Building & Vendor management
• Monitor competitor branding activities and suggest counter-strategies.

2. Event Planning & Brand Activation

• Plan and oversee

  pan-India B2B & B2C branding events

  , such as:
• Dealer & Distributor Meets
• Engineer & Architect meets
• Contractor & Influencer Engagement Programs
• Trade Fairs, Exhibitions, Product Launches
• Site branding activities & rural marketing campaigns
• Shop boards, hoardings and any other innovative media
• Drive

  on-ground activation

  to ensure strong visibility and lead generation.
• Ensure all events are aligned with sales goals and brand guidelines.

3. Dealer, Influencer & Channel Engagement

• Lead relationship-building initiatives with

  dealers, distributors, architects, engineers, and contractors

  to strengthen brand loyalty.
• Design and implement

  incentive schemes, co-branding programs, and engagement activities

  to enhance channel participation.
• Gather market feedback to refine strategies and improve customer experience.

4. Digital & Integrated Marketing

• Oversee digital marketing initiatives —

  social media campaigns, website content, influencer marketing, and online promotions

  — to boost TMT brand visibility.
• Integrate digital efforts with offline events for maximum reach and measurable impact.
• Approve and supervise creative content, ad campaigns, and promotional videos.

5. Cross-Functional Coordination

• Collaborate closely with various teams in

  Sales, Production, Dispatch, Finance, and HR

  teams to ensure smooth execution of marketing plans.
• Coordinate with

  external agencies, media partners, printing vendors, and event management companies

  for branding material and execution.
• Ensure timely approvals, budget adherence, and brand consistency across all activities.

6. Budgeting & ROI Management

• Prepare and manage

  annual branding & events budget

  , ensuring optimal resource utilization.
• Establish

  KPIs and ROI metrics

  for branding initiatives and events.
• Regularly track spend vs. outcome, prepare management reports, and recommend improvements.

7. Leadership & Team Development

• Lead and mentor the

  branding & event marketing team

  across regions.
• Build strong performance-oriented culture with clear accountability and innovative thinking.
• Identify and develop future leaders within the marketing team.

8. Reporting & Analysis

• Prepare monthly branding and event activity reports for management review.
• Evaluate campaign effectiveness and provide data-driven recommendations.
• Track brand awareness, dealer satisfaction, and event outcomes through surveys and analytics.

📈 Key Performance Indicators (KPIs)

• Increase in brand awareness & market recall scores
• Dealer / influencer engagement index improvement
• Event participation & lead generation numbers
• Digital reach, engagement & conversion metrics
• ROI on branding spend and event activities
• Timely execution of planned branding calendar

🧠 Desired Skills & Competencies

• Strategic marketing leadership in TMT / construction / steel /Cement industry
• Strong network with trade partners, agencies & influencers
• Expertise in event management, brand activation & rural marketing
• Excellent communication, negotiation & presentation skills
• Digital marketing understanding & analytical mindset
• Team leadership & multi-location coordination experience

🎓 Qualification & Experience

• MBA / PG in Marketing or equivalent
• 10–15+ years of experience in

  branding, events, and marketing

  in building materials, cement or TMT sector

large-scale branding programs and sales-driven marketing campaigns

Salary:

Jagdish.mali@electrotherm.com