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Description
Job description CGH Earth is a pioneering hospitality group rooted in sustainable and experiential tourism. Our properties are built on the principles of ecological sensitivity, community engagement, and authentic local experiences. With a strong legacy in responsible travel, we aim to inspire conscious hospitality practices and meaningful customer relationships. Position Overview We are seeking a dynamic and experienced General Manager – Marketing to lead our marketing division and craft a compelling brand narrative for our hospitality group. The ideal candidate will be a seasoned marketing professional with a deep understanding of the hospitality or premium consumer brands industry. You will be responsible for shaping and executing our marketing strategy, managing a team of passionate marketers, and driving brand visibility, guest engagement, and revenue growth. You will play a strategic leadership role, integrating creativity with commercial acumen to position our hospitality offerings uniquely in a competitive market. This role demands a balance of innovative thinking, data-driven decision-making, and effective team leadership. Key Responsibilities: Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies to support the company’s long-term goals, including occupancy, ADR, and brand positioning. Goal Setting & Budgeting: Set measurable marketing goals, allocate budgets efficiently, and monitor ROI on key initiatives. Brand Building: Ensure consistent brand messaging across all touchpoints—digital, print, on-property, and experiential. Strengthen the brand identity and presence within the hospitality and travel ecosystem. Integrated Campaign Management: Plan and execute high-impact marketing and promotional campaigns across multiple channels including social media, print, influencer networks, PR, partnerships, and events. Team Leadership: Lead, inspire, and grow a high-performing team of marketing professionals; foster a culture of creativity, accountability, and collaboration. Cross-functional Collaboration: Collaborate with operations, sales, reservations, F&B, and finance to align marketing activities with guest experience and commercial goals. Digital & CRM Strategy: Leverage digital marketing, SEO, performance marketing, and CRM tools to enhance direct bookings and improve customer retention. Market Intelligence & Insights: Oversee market research to identify trends, customer preferences, and new opportunities for product and experience innovation. Partnerships & Vendor Management: Build and manage relationships with external agencies, influencers, media partners, and strategic collaborators. Public Relations: Drive PR strategy to maintain a positive public image and grow media visibility across domestic and international markets. Product Development Support: Collaborate with the product and operations team on new experience offerings based on market demand and guest feedback. Skills & Attributes: Proven experience as a GM – Marketing, or similar role with full-spectrum marketing responsibilities. Demonstrated success in leading marketing for hospitality brands, boutique resorts, or premium lifestyle products. Strong command of brand building, digital strategy, media relations, and consumer engagement. In-depth knowledge of marketing analytics, customer behavior, and ROI-focused campaign management. Creative flair combined with strong analytical and business skills. Proficient in MS Office, CRM platforms, digital tools, and marketing automation systems. Exceptional leadership, communication, and interpersonal skills. Qualifications: MBA or Master’s Degree in Marketing, Communications, Business Administration, or a related field. 15–20 years of progressive marketing experience, with at least 5 years in a senior leadership role, preferably in the hospitality, tourism, or luxury consumer sectors. To Apply Please email your updated resume and a cover letter to careers@cghearth.com Show more Show less
