GM - Marketing

Job Description

About the Role We are seeking a bright, motivated, and entrepreneurial marketing leader to head the marketing function for a leading renewable energy manufacturing company. The role will involve developing and executing integrated marketing strategies to position the company as a category leader across domestic and global markets. You will work closely with Sales, Strategy, Finance, Product, and Engineering teams to build the brand, drive demand generation, and grow market share in the solar manufacturing ecosystem. Key Responsibilities Strategic Marketing & Planning Develop and implement comprehensive marketing strategies aligned with business and sustainability goals Manage annual marketing budget with clear ROI metrics Conduct market segmentation and identify opportunities across utility, commercial, and residential solar segments Brand & Corporate Communication Drive brand visibility and positioning as a trusted solar technology provider Manage PR, media relations, internal communication, and stakeholder messaging Build a strong content marketing engine with white papers, case studies, and thought leadership Product & Technical Marketing Collaborate with product and engineering teams on GTM strategies Drive compelling product positioning and messaging Monitor competitor activity and analyze customer insights Digital Marketing & Lead Generation Lead digital strategy including SEO/SEM, CRM, automation, and performance marketing Build integrated campaigns to support the sales pipeline (B2B focus) Enhance website engagement, social media presence, and email marketing effectiveness Trade Shows, Events & Partnerships Represent the brand at key industry events and exhibitions (India and abroad) Build partnerships with EPCs, distributors, government agencies, and ecosystem players Leadership & Team Development Build, lead, and mentor a high-performing marketing team Promote cross-functional collaboration with Sales, Finance, R&D, and Operations Desired Profile Masters degree in Marketing or Business from a Tier 1 or Tier 2 institution 10-15 years of experience, with at least 3 years in a marketing leadership role Strong exposure to manufacturing, renewable energy, solar, or clean-tech sectors Demonstrated success in brand strategy, digital marketing, product positioning, and CRM Excellent communication, strategic thinking, and team leadership skills