Who We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.What You'll DoAs a Senior Specialist – Marketing Analytics, you will play a pivotal role in advancing BCG’s digital marketing measurement capabilities. You’ll be responsible for delivering insightful, data-driven analysis across digital channels especially focussed on web and email channels. The primary focus will be to highlight channel effectiveness and audience behavior, across the different audience cohorts.Working in partnership with the Digital Marketing Portfolio, MIPA, and A&O teams, you will help BCG understand how different digital touchpoints perform — not just at the macro level, but also in terms of key audience consumption and trends.This is an ideal role for an analytically strong, collaborative individual with 5–7 years of experience in digital and audience analytics, who’s comfortable working with complex data, visualization platforms, and cross-functional teams.
Key Responsibilities
Channel Analytics
- Monitor and analyze performance across digital channels (web and email specifically), identifying trends in engagement, reach, and conversion.
- Develop insights into content consumption and interaction patterns — with a specific lens on CXO and senior audience behaviors.
- Identify drop-offs, gaps, and optimization opportunities across digital user journeys.
Audience-Focused Measurement
- Provide visibility into how different audience segments (e.g., industries, seniority levels) interact with digital assets and campaigns.
- Segment and analyze user behavior by persona to support personalization, targeting, and prioritization strategies.
- Translate raw data into audience-centric insights that directly inform content and engagement planning.
Reporting & Dashboard Development
- Design and maintain dynamic dashboards in tools such as Power BI or Tableau to visualize performance KPIs across digital marketing efforts.
- Produce regular reporting on audience engagement trends, channel performance, and campaign outcomes.
- Present findings in a compelling way for both technical and non-technical stakeholders.
Strategic Partnership & Collaboration
- Partner closely with Marketing teams (MIPA, A&O amongst others) across larger M&C community to align analytics outputs with campaign planning and strategic priorities.
- Support ad hoc analysis requests from stakeholder teams, providing actionable insight with minimal supervision.
- Contribute to campaign retrospectives by offering channel and audience performance evaluations.
Data Infrastructure & Process Enhancement
- Work with data engineering and analytics teams to ensure data consistency, access, and integrity across systems.
- Identify opportunities to improve data tagging, user segmentation, and performance tracking methodologies.
- Document measurement logic, segmentation rules, and standard reporting templates
What You'll Bring
- 5–7 years of experience in digital marketing analytics or related roles, ideally in a B2B or professional services environment.
- Strong experience with web analytics (e.g., Google Analytics, Adobe Analytics) and email performance platforms.
- Understanding of CRM data and audience segmentation approaches is a plus.
- Expertise in Power BI, Tableau, or equivalent visualization tools.
- Solid understanding of channel KPIs, conversion paths, and content performance frameworks.
- Analytical rigor and the ability to synthesize complex datasets into concise, actionable insights.
- Excellent communication and stakeholder engagement skills.
- Bachelor’s degree in marketing analytics, business intelligence, or a related quantitative field.
Who You'll Work With
You will work closely with members of Marketing Analytics and collaborate with BCG’s CX, content, digital marketing, MIPA and A&O teams to refine audience and channel insights and enhance marketing effectiveness. Additionally, you will partner with data science, analytics, and IT teams to improve data infrastructure and marketing analytics capabilities.Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.BCG is an E - Verify Employer. Click here for more information on E-Verify.
