FP&A Associate

Job Title - FP&A Associate

Location

Working Hours

Company Description

Frido is a D2C startup based in Pune, focused on building innovative products to enhance everyday activities such as walking, sitting, and sleeping. Our award-winning products, including wheelchairs, shoe inserts, and seat cushions, have earned Amazon's Choice and Best Seller tags in the Indian market. Our mission is to enable people to lead pain-free lives and equip them with the freedom to do more through our range of innovative products.

Role Overview

We're looking for a hungry, sharp, and hands-on FP&A Associate to shape the financial backbone of our rapidly scaling operations across domestic and international markets. This role blends technical, analytical, and strategic financial skills with an understanding of e-commerce dynamics and logistics, supporting strategic decision-making across Marketing, Growth, Product, and Operations teams.

Key Responsibilities

Financial Planning & Analysis

• Develop detailed models for revenue, cost, margin, and profitability forecasting, including CM1, CM2, CAC, LTV, churn, retention, AOV, and ROAS metrics.
• Own and lead annual budgeting, monthly forecasting, and long-range planning processes.
• Prepare monthly, quarterly, and annual P&L statements, variance analysis, and management dashboards for senior leadership and investors.
• Partner with business leads to identify performance drivers and recommend growth and efficiency strategies.
• Conduct ad hoc analyses to support key business decisions (e.g., pricing, promotions, product launches, channel optimization).

Data-Driven Financial Intelligence

• Use SQL and Python to extract and analyze transactional and operational data from multiple sources.
• Build and maintain dynamic dashboards (Power BI, Tableau, or equivalent) for real-time financial and operational KPI tracking.
• Develop automated reports to monitor financial and operational metrics.

Logistics & Supply Chain Finance

• Collaborate with supply chain and operations teams to evaluate inventory turnover, warehousing costs, vendor payments, and last-mile delivery.
• Conduct root-cause analysis of logistics inefficiencies and propose financial levers to improve unit economics.
• Evaluate unit economics and margins across channels (e.g., web, marketplaces, retail) to identify growth opportunities.

Cross-Functional Collaboration

• Liaise with Marketing, Product, Operations, and leadership to align business strategies with financial outcomes.
• Provide financial modeling support for strategic initiatives, campaigns, and product launches.
• Contribute to process improvements and the development of scalable FP&A systems and tools.

Ideal Candidate Profile

Education

• Bachelor’s degree in Finance, Economics, Accounting, or a related field. MBA, CFA, or CPA preferred but not mandatory.

Experience

• 2-4 years in FP&A, business finance, or strategic finance, preferably in a D2C startup or e-commerce environment.
• Experience with logistics-heavy business models and e-commerce platforms (Shopify, Amazon, etc.) is a strong plus.
• Familiarity with D2C metrics (CAC, LTV, churn, retention, AOV, ROAS).

Technical Stack

• Advanced Excel skills, including macros, data models, and scenario planning.
• Working knowledge of SQL for data extraction and Python for automation or analytics.
• Experience with data visualization tools (Power BI, Tableau) and ERP/accounting tools (e.g., Zoho, QuickBooks, SAP, NetSuite).
• Proficiency in BI tools (e.g., Looker) is a plus.

Soft Skills

• Extremely detail-oriented with a bias for action.
• Strong storytelling with numbers—can present complex data clearly and persuasively.
• Proactive, self-motivated, and able to thrive in a fast-paced, dynamic environment.
• Exceptional analytical, problem-solving, and communication skills.
• Collaborative spirit with a learner’s mindset, eager to grow with a scaling business.

Interested candidates please email your CVs along with a brief about yourselves to om.b@myfrido.com and mukesh.c@myfrido.com. Please also include a few details like Notice Period, Current/Past and expected CTC, Willingness to relocate to Pune or commute to our HQ daily, Core Skill set etc.