Founder's Office

Company Description

Nitro Commerce is a Series A adtech startup founded in 2023 by an experienced team from Wigzo, a pioneering martech company that was successfully acquired by Shiprocket, marking a significant cash exit. The company is led by Umair Mohammed, a well-known figure in the martech space and founder of Wigzo, who brings deep expertise in ecommerce and marketing technology innovation. Nitro Commerce specializes in delivering in-market identified audiences targeted contextually with the most relevant creative, driving conversions directly on the brand’s own website within the same or multiple sessions.

Please refer to the below links for understanding more about us:

https://yourstory.com/2024/10/nitro-commerce-helps-brands-convert-visitors-into-customers-ai

https://inc42.com/buzz/exclusive-wigzo-founders-martech-startup-nitro-commerce-bags-funding-to-help-d2c-brands/

Role Description

• Market and User Research:

  Lead deep-dive research to uncover

  unmet customer needs

  and market gaps. This includes conducting user interviews, competitive analysis, and synthesizing data to inform product decisions. The KRA here is to deliver

  actionable insights

  that directly influence the product roadmap and feature prioritization

• Product-Market Fit Validation:

  Work with the product team to design and execute experiments to test and validate hypotheses around new features, product positioning, and target audiences. The KRA is to provide a clear, data-backed recommendation on a new product's viability or a feature's potential impact

• Strategic Roadmap Development:

  Partner with the founder and product leads to define and refine the product roadmap, ensuring it supports long-term business strategy. A key KRA is to develop a

  prioritized, transparent, and defensible product plan

  that aligns with the company's overarching vision

• Cross-Functional Alignment:

  Act as a central hub for communication between product, engineering, and other teams to ensure everyone is aligned on product vision, goals, and release schedules. A key KRA is to ensure smooth, timely execution of product initiatives with

  minimal friction

  across departments

• GTM Strategy Formulation:

  Develop a comprehensive GTM plan for new products or market entries. This includes defining the target audience, crafting the value proposition and messaging, and identifying key distribution and marketing channels. The KRA is to produce a

  complete, end-to-end GTM playbook

  that sets the foundation for a successful launch.

• Launch Execution:

  Lead and coordinate the launch of new products or features. This involves managing timelines, aligning marketing, sales, and customer success teams, and ensuring all assets and materials are ready. The KRA is to execute a

  flawless, on-time launch

  that meets predefined performance metrics (e.g., user sign-ups, downloads, or initial revenue).

• Early Customer Acquisition:

  Drive early traction by leading the initial sales and marketing efforts. This often involves founder-led sales, cold outreach, and developing early customer relationships. A key KRA is to secure the

  first set of paying customers

  and gather qualitative feedback that can be used to iterate on the GTM strategy.

• Performance Tracking:

  Define and track key metrics to measure the success of GTM initiatives. This includes KPIs like customer acquisition cost (CAC), lead-to-customer conversion rates, and early-stage revenue. The KRA is to provide

  real-time, data-driven insights

  into the GTM strategy's effectiveness and propose adjustments.

Qualifications

• Strategic Planning, Project Coordination, Cross-functional Collaboration skills
• Market Research, Data Analysis, Report Preparation skills
• Excellent Communication and Interpersonal skills
• Ability to manage multiple tasks and projects efficiently
• Experience in the e-commerce sector is a plus
• Bachelor's or Master's degree in Business Administration, Management, or a related field