Performance Marketing Ads

Company Description

Nitro Commerce is a leading provider of AI tools for D2C brands in India's booming e-commerce market. With experience in crafting MarTech solutions, we understand the challenges faced by leading commerce brands. Our AI-powered solutions empower brands to overcome obstacles and drive growth in the ever-evolving landscape of e-commerce.

Role Description

I. Strategy & Planning:

• Campaign Strategy Development:

• Collaborate with marketing managers, sales teams, and product teams to understand business objectives and translate them into performance marketing goals.
• Define target audiences, geographic targets, and budget allocations for various campaigns.
• Conduct thorough market research, competitor analysis, and audience segmentation to inform strategy.
• Identify key performance indicators (KPIs) and metrics to track success (e.g., CPA, ROAS, LTV, CTR, CVR).

• Platform Selection:

• Determine the most effective advertising platforms based on campaign objectives and target audience

• Budget Management & Forecasting:

• Develop and manage campaign budgets effectively, ensuring optimal spend and maximizing ROI.
• Forecast campaign performance and budget requirements.

II. Campaign Execution & Management:

• Ad Account Setup & Configuration:

• Set up and configure ad accounts on various platforms, ensuring proper tracking pixels, conversion tags, and audience lists are implemented.

• Campaign Creation & Launch:

• Develop and launch various ad campaigns (Search, Display, Video, App, Shopping, Social Media, etc.).
• Conduct in-depth keyword research and negative keyword implementation for search campaigns.
• Develop compelling ad copy, headlines, descriptions, and calls-to-action (CTAs) that align with brand guidelines and campaign objectives.
• Select and optimize creative assets (images, videos, GIFs) in collaboration with design teams.
• Implement targeting strategies (demographic, psychographic, behavioral, custom audiences, lookalike audiences, retargeting).

• Bid Management & Optimization:

• Implement and optimize bidding strategies to achieve desired CPA/ROAS.
• Continuously monitor campaign performance and make real-time adjustments to bids, budgets, and targeting.

• A/B Testing & Experimentation:

• Design and execute A/B tests for ad copy, creatives, landing pages, and targeting to identify winning variations.
• Continuously experiment with new features, ad formats, and strategies offered by advertising platforms.

• Landing Page Optimization (LPO):

• Collaborate with web development and UX/UI teams to ensure landing pages are optimized for conversion, providing a seamless user experience.
• Provide feedback on landing page performance and suggest improvements.

• Audience Management:

• Create, manage, and optimize audience segments for targeting and retargeting efforts.
• Utilize customer data platforms (CDPs) or CRM integrations for advanced audience segmentation.

III. Analysis, Optimization & Reporting:

• Performance Monitoring & Analysis:

• Daily, weekly, and monthly monitoring of campaign performance across all key metrics.
• Identify trends, anomalies, and opportunities for improvement.
• Utilize analytics tools (Google Analytics, Adobe Analytics, platform-specific dashboards) to gain deeper insights.

• Data-Driven Optimization:

• Proactively identify and implement optimization opportunities to improve campaign efficiency and effectiveness (e.g., pausing underperforming ads, adjusting bids, refining targeting).
• Allocate budget effectively based on performance insights.

• Reporting & Communication:

• Generate regular performance reports, dashboards, and presentations for stakeholders (marketing managers, sales teams, leadership).
• Clearly articulate campaign performance, insights, and recommendations.
• Communicate regularly with internal teams regarding campaign status and results.

IV. Industry Knowledge & Collaboration:

• Relationship Management:

• Serve as the primary point of contact and trusted advisor for assigned key accounts.
• Build and nurture strong, lasting relationships with key stakeholders at various levels within the client organization.
• Understand client business objectives, challenges, and long-term goals

• Stay Up-to-Date:

• Continuously research and stay abreast of the latest trends, best practices, algorithm changes, and new features in the performance marketing landscape.
• Attend industry webinars, conferences, and read relevant publications.

• Cross-Functional Collaboration:

• Work closely with other marketing specialists (SEO, content, social media, email), sales teams, product teams, and design teams to ensure integrated marketing efforts.
• Collaborate with data analysts for deeper insights and custom reporting.

• Vendor Management (if applicable):

• Manage relationships with third-party ad tech vendors, agencies, or platform representatives.

Qualifications

• Analytical Skills and Data Analysis
• Communication Skills
• Performance Management and Performance Testing
• Experience in digital marketing and performance advertising
• Knowledge of Google Analytics and ad platforms
• Ability to work collaboratively in a team environment
• Bachelor's degree in Marketing, Advertising, Business, or related field