Email Marketing Specialist

Job Description

Job Summary: We are seeking a detail-oriented and creative Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing email campaigns to drive customer engagement, retention, and revenue growth. Key Responsibilities: Develop and execute email marketing strategies and campaigns to support business objectives. Create and manage email marketing calendars, ensuring timely delivery of newsletters, promotional emails, and lifecycle campaigns. Design and write compelling email copy and subject lines to increase open and click-through rates. Segment email lists based on behaviors, demographics, and other customer data to personalize messaging. Conduct A/B tests to optimize email performance (e.g., subject lines, CTAs, design, send times). Monitor and analyze campaign performance metrics (open rates, CTRs, conversions, unsubscribe rates) and generate actionable insights. Ensure all email campaigns comply with current email best practices and legal regulations (e.g., CAN-SPAM, GDPR). Collaborate with design, content, and product teams to ensure brand consistency and campaign alignment. Maintain and manage email databases, ensuring data hygiene and list growth. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 1+ years of experience in email marketing or a related digital marketing role. Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud, etc.). Strong analytical skills and experience using email analytics tools. Familiarity with HTML/CSS for email formatting (preferred but not required). Knowledge of customer segmentation and personalization strategies. Excellent written and verbal communication skills. Strong attention to detail and organizational skills. Preferred Skills: Experience with CRM tools and automation platforms. Familiarity with SEO, content marketing, or social media campaigns. Graphic design skills using tools like Canva, Figma, or Adobe Suite. Show more Show less