Email Marketing Executive

Position Summary:

We are looking for a highly skilled Email Marketing Specialist with deep technical proficiency and strategic acumen to lead our email marketing operations. This role demands hands-on experience with enterprise-grade email infrastructure tools, especially Amazon SES, and a proven track record in executing high-performance email campaigns that drive engagement, conversions, and revenue.

You will be responsible for the end-to-end management of our email marketing lifecycle — from infrastructure setup and campaign strategy to execution, deliverability optimization, automation, and analytics.

Key Responsibilities:

1. Strategy & Performance Optimization

• Develop and implement a comprehensive, data-driven email marketing strategy aligned with business goals.
• Define segmentation and personalization strategies to enhance engagement, retention, and ROI.
• Establish and monitor key KPIs (e.g., open rates, CTR, conversions, bounce rate) with ongoing campaign analysis and reporting.
• Lead A/B and multivariate testing for subject lines, copy, layout, and send time optimization.
• Ensure compliance with GDPR, CAN-SPAM, and email deliverability best practices.

2. Campaign Management

• Own the full campaign lifecycle: strategy, content coordination, QA, deployment, tracking, and analysis.
• Collaborate cross-functionally with content, design, and product teams to create effective email assets.
• Manage promotional, transactional, onboarding, re-engagement, and lifecycle campaigns.
• Build dynamic and personalized lists while maintaining clean, compliant databases.
• Utilize marketing automation platforms to set up behavioral triggers and drip campaigns.

3. Email Infrastructure & Deliverability

• Set up and manage email systems using Amazon SES, SendGrid, or Mailgun.
• Configure and maintain SPF, DKIM, DMARC, bounce handling, and feedback loops.
• Execute IP warming strategies, domain configurations, and inbox placement testing.
• Manage suppression lists, domain reputation, and email authentication protocols.
• Strong knowledge of SMTP setup, email throttling, and volume control.

4. Cross-functional Collaboration

• Work closely with data, marketing, and engineering teams to align email efforts with broader company goals.
• Deliver detailed reports, performance insights, and actionable recommendations to stakeholders.
• Contribute to growth initiatives through continuous experimentation and iteration.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Computer Science, or related field (preferred).
• 3+ years of proven experience in email marketing, with a strong technical foundation.
• Expertise in Amazon SES or similar enterprise ESPs (e.g., Mailgun, SendGrid).
• Proficiency in email infrastructure setup, domain/IP warming, and deliverability optimization.
• Familiarity with HTML/CSS for email template development (preferred).
• Strong analytical skills; capable of translating data into insights and action.
• Experience with CRMs, marketing automation, and analytics platforms (e.g., HubSpot, Klaviyo, Mailchimp, Salesforce) is great advantage.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.

Bonus Skills:

• Experience using AI tools (e.g., ChatGPT, Jasper, Gemini) for campaign personalization or copy generation.
• Familiarity with AMP emails or interactive content.
• Knowledge of customer data platforms (CDPs) or real-time behavioral email triggers.

Job Type: Full-time

Pay: ₹8,676.53 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Have you got any exposure over Amazon SES

Education:

• Bachelor's (Required)

Experience:

• Lead generation: 3 years (Required)
• Email marketing: 3 years (Required)

Language:

• English (Required)

Location:

• Mohali, Punjab (Required)

Work Location: In person