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Email Marketing Executive

3 - 5 years

1 - 5 Lacs

nagpur

Posted:20 hours ago| Platform: Naukri logo

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Skills Required

social media marketing email marketing hp data protector analytical email marketing executive marketing campaigns html digital marketing marketing executive crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role:


We are looking for a passionate and creative

Email

Marketing Executive

to drive our digital marketing and email campaign initiatives. The ideal candidate will focus on creating, managing, and optimizing

email marketing campaigns

that build engagement, generate leads, and strengthen Techture s brand presence across international markets.

Key Responsibilities:

  • Plan, design, and execute targeted

    email marketing campaigns

    to promote company services, updates, and events.

  • Build and manage

    email databases

    , ensuring proper segmentation for personalized campaigns.

  • Write engaging and clear marketing copy for email campaigns and newsletters.

  • Coordinate with design and business development teams to create campaign visuals and messaging.

  • Track, analyze, and report campaign performance (open rate, CTR, conversion rate, etc.).

  • Conduct

    A/B testing

    to optimize subject lines, email content, and CTAs for better engagement.

  • Ensure

    compliance

    with email marketing best practices and data protection regulations.

  • Support other

    digital marketing activities

    , including social media campaigns, website updates, and lead nurturing.

  • Research industry trends and suggest new strategies to enhance digital visibility.

Required Skills and Qualifications:

  • Bachelor s degree in Marketing, Mass Communication, or a related field.

  • 1 3 years of experience in marketing, with a strong focus on

    email marketing

    or digital campaigns.

  • Proficiency with email marketing tools (e.g., Mailchimp, Sendinblue, HubSpot, Zoho Campaigns, etc.).

  • Strong written and verbal communication skills.

  • Analytical mindset with the ability to interpret data and create actionable insights.

  • Basic knowledge of design coordination and HTML for email templates (preferred).

  • Familiarity with social media marketing and CRM tools is a plus.

Why Join Techture:

  • Be part of a fast-growing and innovative company in the engineering and technology domain.

  • Opportunity to lead impactful

    international email marketing campaigns

    .

  • Collaborative and creative work environment.

  • Exposure to global projects and professional growth opportunities.

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