Ecommerce Specialist

About the Company

Job Location:  Noida Sector 142, Nearest Metro – 142 (Aqualine)

Job Overview:

E-commerce Specialist

Key Responsibilities:

1. E-commerce Strategy & Planning

• Develop and execute short-term and long-term strategies to grow online revenue.
• Analyze customer behavior, market trends, and competitive insights to inform planning.
• Define KPIs and performance goals across sales channels.

2. Website & Platform Management

• Oversee website operations (Shopify, Magento, WooCommerce, etc.) including updates, performance, and user experience.
• Ensure mobile responsiveness, SEO optimization, and technical health.
• Manage integrations with payment gateways, CRMs, and analytics tools.

3. Cataloguing & Product Information Management

• Lead cataloguing efforts including product uploads, classification, taxonomy, and metadata.
• Ensure high-quality, accurate, and SEO-optimized product titles, descriptions, images, and attributes.
• Maintain consistency across website, marketplaces, and third-party platforms.
• Coordinate with content, merchandising, and inventory teams for new product launches and updates.

4. Marketplace Management

• Manage listings, pricing, and promotions on platforms like Amazon, Flipkart, Myntra, Nykaa, etc.
• Ensure accurate catalog sync, inventory updates, and timely listing audits.
• Monitor seller performance metrics, return rates, and customer reviews.

5. Digital Marketing & Customer Acquisition

• Plan and execute paid campaigns (Google Ads, Meta, Display, Remarketing).
• Optimize conversion rate, AOV, CAC, and ROAS using performance analytics.
• Collaborate with content and design teams to create effective marketing assets.

6. Logistics, Fulfillment & Operations

• Coordinate with logistics partners and warehouse teams for order fulfillment.
• Monitor inventory levels, shipping SLAs, return management, and order accuracy.
• Improve operational efficiency and reduce fulfillment-related costs.

7. Customer Experience & Retention

• Enhance end-to-end customer journey from discovery to post-purchase.
• Manage email/SMS campaigns, loyalty programs, and personalization strategies.
• Monitor customer service performance and feedback (CSAT, NPS, resolution time).

8. Analytics & Reporting

• Use tools like Google Analytics, GA4, and BI dashboards to track KPIs: traffic, conversions, bounce rate, cart abandonment, etc.
• Prepare weekly/monthly reports to support business decisions and optimizations.

9. Cross-functional & Vendor Coordination

• Work closely with marketing, inventory, and operations teams.
• Manage agencies and external partners for SEO, development, or advertising services.

Requirements:

Education & Experience:

• Bachelor’s degree in Marketing, Business, E-commerce, or related field.
• 5–7 years of experience in managing e-commerce platforms and campaigns.

Skills:

• Strong knowledge of e-commerce platforms, CMS, and digital marketing tools.
• Proficient in Google Ads, Meta Ads, email marketing, SEO/SEM, and analytics.
• Data-driven, with strong organizational and project management skills.