E-Commerce Specialist

E-commerce & Digital Marketing Assistant Manager

Location: Gurgaon, Haryana
Department: Sales & Marketing / Digital Commerce
Reports to: Business Director

Role Overview

We are seeking a dynamic E-commerce & Digital Marketing Assistant Manager to lead our online sales and digital brand presence for consumer healthcare products. This role combines e-commerce management with social, content, and influencer marketing to drive both revenue and consumer engagement. The ideal candidate is commercially savvy, digitally creative, and data-driven.

Key Responsibilities

1. E-commerce Strategy & Growth

• Define and deliver monthly/quarterly revenue targets across D2C and marketplace platforms.
• Expand presence on key marketplaces (Amazon, Flipkart, Tata 1mg, NetMeds, Pharmeasy, Nykaa, Apollo Pharmacy, etc.) and build a strong D2C platform.
• Drive qualified traffic through performance marketing, SEO/SEM, affiliates, influencer tie-ups, and cross-platform promotions.
• Improve website and marketplace conversion rates through UX enhancements, A/B testing, content optimization, and effective checkout flows.
• Develop loyalty programs, subscription models, CRM/email marketing journeys, and re-engagement campaigns to maximize repeat purchase rate.
• Plan and execute promotional campaigns (festivals, platform events, healthcare awareness days) and define pricing/discounting guardrails to balance growth and profitability.
• Lead digital-first product launch plans with coordinated campaigns across marketplaces, D2C, social, and influencer channels.
• Partner with supply chain, marketing, and finance to align on forecasts, compliance, and growth plans.

2. Platform & Operations Management

• Manage product listings, content, SEO, pricing, and A+ content across platforms.
• Ensure seamless inventory management, order fulfillment, and customer service.
• Resolve operational challenges (returns, logistics, payment, platform issues).

3. Social, Content & Influencer Marketing

• Own the social media strategy (Instagram, Facebook, YouTube, LinkedIn, etc.) to build brand visibility and engagement.
• Develop and manage a content calendar (blogs, reels, videos, infographics, healthcare tips, product explainers).
• Collaborate with design/creative teams to deliver high-quality digital content.
• Identify and manage influencer, KOL, and doctor partnerships to build trust and advocacy for healthcare products.
• Run influencer and affiliate campaigns with measurable ROI.
• Foster community engagement through online wellness forums, education initiatives, and user-generated content.

4. Digital Marketing & Analytics

• Lead performance marketing campaigns (Google Ads, Meta Ads, Amazon Ads, Youtube Ads).
• Optimize customer acquisition cost (CAC), retention, and lifetime value (LTV).
• Track KPIs: traffic, conversion rates, AOV, ROAS, repeat rate, engagement, follower growth.
• Use insights from analytics tools (Google Analytics, platform dashboards, social insights) to refine strategies.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 2–4 years’ experience in e-commerce, digital marketing, or consumer healthcare/FMCG.
• Proven track record of growing e-commerce revenue and building digital communities.
• Strong knowledge of marketplaces, D2C, SEO/SEM, social media, influencer marketing, and digital ad platforms.
• Experience with healthcare/OTC brands in Skincare, Nutrition, or Supplements is a strong plus.

Skills & Competencies

• Commercial acumen with strong understanding of e-commerce levers.
• Digital-first mindset with creativity in content and community building.
• Proficiency in analytics and campaign performance tools.
• Excellent communication, stakeholder, and influencer management skills.
• Ability to multitask and thrive in a fast-paced, growth-driven environment.

What We Offer

• Opportunity to lead digital commerce and brand building in the fast-growing healthcare space.
• A collaborative, entrepreneurial work culture.
• Competitive compensation with performance incentives.

Note: Even if you don't match all criteria but are excited about the prospects of building a healthcare OTC brand, we encourage you to apply.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person