Director - Account Based Marketing

Director - Account Based Marketing

📍 Location: Hyderabad, India (On-site) | Remote | Hybrid

About Us

We are a leading B2B sales and digital marketing agency driving measurable revenue growth for global enterprises through data-driven, full-funnel marketing and account-based strategies. We are hiring on behalf of a large enterprise company. Our expertise lies in ABM, demand generation, and marketing automation for complex B2B ecosystems.

We are seeking a Director – B2B Marketing & Growth with 15–20 years of experience in building and scaling marketing organizations. The ideal candidate will be an ABM thought leader, with a proven record of designing go-to-market (GTM) strategies that accelerate pipeline and revenue growth for enterprise clients.

About You

You are a strategic marketing leader with deep expertise in Account-Based Marketing (ABM) and full-funnel demand generation. You understand how to orchestrate marketing, sales, and technology to deliver predictable growth. You bring a mix of vision, executional rigor, and leadership, backed by strong analytical thinking and business acumen.

You thrive in fast-paced environments, can build and mentor high-performing teams, and are passionate about leveraging AI, data, and automation to scale marketing impact.

Key Responsibilities

Strategic Leadership & GTM Ownership

• Define and own the B2B marketing vision and GTM strategy, aligned with revenue and business goals.

• Lead the development and execution of integrated ABM programs, targeting enterprise accounts across multiple industries.

• Partner with executive leadership, sales, and client success teams to align marketing strategy with pipeline objectives.

• Drive marketing transformation initiatives, integrating AI-driven automation, data analytics, and personalization at scale.

Demand Generation & ABM Excellence

• Architect and oversee multi-channel demand generation campaigns (email, paid media, SEO, social, content syndication, webinars).

• Develop account prioritization frameworks using intent data, predictive analytics, and engagement scoring.

• Build playbooks for 1:1, 1:Few, and 1:Many ABM programs tailored for enterprise clients.

• Optimize campaign performance through advanced targeting, content personalization, and continuous testing.

Data, Insights & Revenue Impact

• Establish a data-first culture with strong marketing analytics, attribution models, and performance tracking.

• Build executive dashboards using Tableau, Power BI, or HubSpot Analytics to demonstrate pipeline contribution and ROI.

• Leverage AI and automation to enhance lead scoring, nurture flows, and forecasting accuracy.

Cross-Functional Collaboration

• Partner with sales leadership to align messaging, targeting, and engagement across the buyer’s journey.

• Enable sales teams with custom playbooks, case studies, and account intelligence reports.

• Collaborate with content, creative, and digital teams to ensure consistency and impact across all touchpoints.

Team Leadership & Development

• Build, mentor, and lead a high-performing marketing organization of strategists, demand gen specialists, and content creators.

• Foster a culture of innovation, accountability, and continuous learning.

• Manage vendor relationships, agencies, and technology partners effectively.

Requirements

✅ Experience: 15–20 years in B2B marketing, demand generation, or growth strategy — preferably in technology, SaaS, or enterprise services (experience with global B2B brands).

✅ Expertise: Deep hands-on and strategic understanding of Account-Based Marketing (ABM), full-funnel marketing, and GTM strategy.

✅ Technology: Proficiency with leading MarTech and CRM platforms (HubSpot, Marketo, Salesforce, Pardot, 6sense, Demandbase, Bombora).

✅ AI & Automation: Proven experience leveraging AI-driven personalization, predictive analytics, and workflow automation.

✅ Analytical Strength: Strong grasp of performance analytics, attribution modeling, and data visualization.

✅ Leadership: Demonstrated success in leading teams, driving alignment across functions, and influencing senior stakeholders.

✅ Communication: Excellent presentation and stakeholder management skills.

Why Join Us

🌍 Shape and scale marketing strategies for top-tier B2B enterprises.

💡 Lead a modern, data-driven marketing organization leveraging the latest in AI and automation.

🚀 Opportunity to define and drive the global ABM strategy for multiple enterprise accounts.

🎯 Work in a culture that values innovation, accountability, and experimentation.

💰 Competitive compensation with leadership incentives.