Posted:1 week ago|
Platform:
Remote
Full Time
SEO & SEM: Implement best practices in on-page and off-page SEO to improve rankings and organic reach. Manage search engine marketing campaigns to generate high-quality leads.
Digital Campaign Management: Plan, launch, and optimize digital marketing campaigns across paid media (Google Ads, Meta Ads), email marketing, SEO, and display platforms.
Performance & Analytics: Track and report campaign metrics like CTR, CPC, conversion rates, cost per lead, and ROI using tools like Google Analytics, HubSpot, or similar platforms.
Marketing Automation: Build and maintain email workflows, lead nurture sequences, and behavioral triggers to support demand generation and engagement.
Landing Pages & CRO: Collaborate with the design and web teams to create landing pages and continuously test for conversion rate optimization (A/B testing, heatmaps, etc.).
Content Strategy Support: Work with content creators to align messaging across campaigns and ensure consistent brand voice and tone across all digital assets.
Budget Management: Track spending across paid channels, analyze ROI, and ensure campaigns are within budget and optimized for best results.
Continual Learning: Stay updated on trends, tools, and tactics in digital marketing. Benchmark against industry standards and competitor activity.
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