Digital Marketing Specialist

1. Social Media Management

· Create, schedule, and manage posts on platforms like Instagram, Facebook, Pinterest, and Twitter to showcase the organization's portfolio.

· Engage with followers, respond to comments, and build an online community.

· Collaborate with photographers to share behind-the-scenes content, client testimonials, and event highlights.

2. Website Management and Optimization

· Maintain and update the organization's website with new photos, services, and blogs.

· Optimize website content for search engines (SEO) to improve rankings and drive traffic.

· Ensure the website is visually appealing, responsive, and user-friendly.

3. Search Engine Optimization (SEO)

· Conduct keyword research related to photography trends, services, and locations.

· Optimize blog posts, image alt texts, and meta descriptions to attract organic traffic.

· Build backlinks from reputable photography-related sites or directories.

4. Content Creation and Marketing

· Develop engaging content, such as blogs, newsletters, and photo stories, to attract potential clients.

· Collaborate with photographers to create portfolios and case studies to showcase their work.

· Create promotional videos or reels for marketing campaigns.

5. Paid Advertising and Campaigns

· Design and run paid ad campaigns on Google Ads, Facebook, and Instagram to target specific audiences.

· Manage budgets, monitor campaign performance, and adjust strategies for maximum ROI.

· Retarget visitors who showed interest but didn’t convert.

6. Analytics and Reporting

· Track and analyze website traffic, social media engagement, and campaign performance using tools like Google Analytics or Meta Insights.

· Provide insights and recommendations based on data to refine strategies.

· Prepare monthly reports highlighting successes and areas for improvement.

7. Email Marketing

· Design and execute email marketing campaigns to inform clients about promotions, events, or new services.

· Build and manage a mailing list of potential and existing clients.

· Use email automation tools for personalized campaigns.

8. Branding and Reputation Management

· Ensure consistency in branding across all digital platforms.

· Monitor online reviews and manage the organization’s online reputation on platforms like Google My Business and Yelp.

· Engage with clients for testimonials and success stories.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person