Digital Marketing Specialist

Were looking for a smart, hands-on Digital Marketing Specialist who lives and breathes campaigns, data, and creativity. If you can build conversion funnels in your sleep, make MetaAds sing, and turn SEO insights into ranking wins - this one’s for you. You’ll lead digital initiatives across performance marketing, SEO, and social media, ensuring our brand grows not just in clicks and impressions - but in actual business outcomes. Bonus points if you know how to make AI tools work for you instead of fearing them.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta, and other paid channels to drive qualified leads, traffic, and conversions.
• Continuously test and refine ad creatives, copies, and landing pages to improve performance metrics (CTR, CPL, ROAS).
• Own full-funnel campaign management - from setup and tracking to budget allocation and reporting.
• Work closely with product and sales teams to align campaigns with business goals.
• Own and improve SEO strategy across on-page, off-page, and technical areas.
• Conduct keyword research, competitor audits, and content gap analyses to grow organic visibility.
• Collaborate with content and web teams for consistent optimization across blogs, listings, and landing pages.
• Track key SEO KPIs including impressions, clicks, CTR, and conversions.
• Plan, manage, and execute a cohesive social media strategy across platforms (Instagram, Facebook, LinkedIn, YouTube, X).
• Create engaging and brand-aligned content calendars, coordinate with design/copy teams, and manage influencer or partnership initiatives.
• Manage community engagement - respond to comments, queries, and DMs in brand tone.
• Use analytics tools to monitor performance and optimize for reach, engagement, and conversions.
• Track and report performance metrics (CPC, CTR, CPL, CPA, ROAS) across channels.
• Create insightful dashboards that highlight performance and actionable next steps (not vanity metrics).
• Collaborate with web and analytics teams to improve user journeys, conversion funnels, and tracking accuracy.
• Stay updated with the latest in digital marketing, automation tools, AI integrations, and algorithm updates.
• Experiment with AI and automation tools (ChatGPT, Jasper, Midjourney, etc.) to enhance campaign efficiency and creativity.

Requirements

• 4-5 years of proven experience in performance marketing, SEO, and social media advertising.
• Strong understanding of lead generation and digital acquisition funnels.
• Proficiency in Google Ads, Meta Ads Manager, GA4, Tag Manager, and SEO tools Ahrefs, SEMrush, Screaming Frog).
• Strong analytical and data interpretation skills; ability to create clear, actionable reports.
• Knowledge of website optimization, tracking codes, and CRO (conversion rate optimization).
• Excellent written and verbal communication skills, creativity, and ownership mindset.
• Experience in real estate or lead-gen businesses is highly preferred.
• Understanding of video marketing, influencer strategy, or content marketing best practices.
• Familiarity with AI-based marketing, design, and analytics tools.