Job
Description
We are seeking a dynamic and data-driven SEO & Digital Marketing Specialist to join our growing marketing team. The ideal candidate will have 4- 6 years of experience in SEO, performance marketing, and digital strategy, preferably within fast-paced environments. You will be responsible for driving online visibility, optimizing customer acquisition funnels, and leading the SEO and paid media roadmap for the organization. Key Responsibilities Search Engine Optimization (SEO): Lead the on-page, off-page, and technical SEO strategy to improve rankings and organic traffic. Conduct keyword research, competitor analysis, and content gap audits. Collaborate with content teams to drive SEO-friendly content creation. Optimize website architecture, page speed, and internal linking to enhance crawlability and user experience. Performance Marketing: Plan and execute paid campaigns across Google Ads, Facebook, LinkedIn, and other platforms. Monitor ROI, cost-per-lead (CPL), and conversion metrics to optimize ad spend. A/B test creatives, ad copies, and landing pages to improve campaign performance. Manage remarketing, display, and performance max campaigns for lead nurturing. Analytics & Conversion Optimization: Own the analytics stack using tools like Google Analytics, Search Console, Tag Manager, and Hotjar. Build dashboards and track KPIs such as organic traffic, bounce rate, CTR, CAC, and lead quality. Run CRO experiments to improve conversion rates on landing pages and lead forms. Digital Strategy & Brand Visibility: Collaborate cross-functionally with product, design, and sales teams for integrated campaigns. Oversee local SEO and Google My Business optimization for regional visibility. Research and implement the latest tools, trends, and algorithm changes in SEO and paid media. Generate monthly reports and present strategic insights to leadership. Preferred Qualifications & Skills Bachelor's degree in Marketing, Communications, or a related field. 46 years of experience in SEO and digital marketing roles. Proficiency in SEO tools (Ahrefs, SEMrush, Screaming Frog) and analytics tools (GA4, GTM, Data Studio). Experience running paid campaigns on Google, Meta, and LinkedIn. Strong understanding of landing page optimization and UX principles. Excellent communication, copywriting, and stakeholder collaboration skills. Certification in Google Ads, Google Analytics, or HubSpot (preferred).
