Senior SEO Analyst

Job Title: Senior SEO Analyst

Experience Required:

Role Overview

Senior SEO Analyst

Key Responsibilities:

SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies aligned with business objectives.
• Conduct advanced keyword research to identify traffic, ranking, and lead-generation opportunities.
  

On-Page SEO

• Optimize website content, meta tags, headings, URLs, and internal linking structures.
• Ensure best practices for UX, content relevance, and search engine compliance.
  

Off-Page SEO

• Build and maintain a high-quality backlink profile using ethical link-building techniques.
• Manage outreach initiatives with publishers, bloggers, and industry partners.
  

Technical SEO

• Conduct regular technical SEO audits to improve site performance, crawlability, and indexing.
• Work closely with development teams to resolve SEO-related technical issues.
• Ensure website responsiveness, speed optimization, and mobile-first indexing compliance.
  

Content Optimization

• Collaborate with content and marketing teams to create SEO-friendly, conversion-focused content.
• Analyze content performance and suggest improvements based on data insights.
  

Lead Generation

• Drive organic lead generation through SEO-optimized landing pages and funnels.
• Improve conversion rates by optimizing CTAs, forms, and user journeys.
• Track and analyze lead performance using analytics and reporting tools.
  

Performance Analysis & Reporting

• Monitor website performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
• Prepare regular reports on traffic, keyword rankings, conversions, and ROI.
• Identify and address traffic or ranking drops proactively.
  

Industry Trends & Best Practices

• Stay updated with search engine algorithm changes and SEO trends.
• Test and implement new tools, techniques, and optimization strategies.
  

Required Skills & Qualifications

• Bachelors degree in Marketing, IT, Computer Science, or a related field.
• 5-7 years of hands-on B2B SEO experience, preferably in an agency or fast-paced, results-driven environment.
• Strong expertise in SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics.
• Solid understanding of search engine algorithms, ranking factors, and technical SEO.
• Basic knowledge of HTML, CSS, and JavaScript.
• Strong analytical and problem-solving abilities.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
  

What We Offer

• Competitive salary and benefits.
• Opportunity to work on diverse, high-impact projects.
• Collaborative and growth-oriented work culture.
• Exposure to the latest SEO tools and technologies.