Senior SEO Analyst

Company Description

GaneshaSpeaks.com is a leading wellness and astrology platform dedicated to helping individuals live better lives. Established in 2003 by Shree Bejan Daruwalla and Mr. Hemang Arunbhai Pandit, it has become one of the most trusted and preferred online brands in the industry. The company specializes in providing personalized astrology and wellness solutions that empower individuals with knowledge and guidance. With a strong presence in the online space, GaneshaSpeaks.com is committed to making a meaningful impact on people's lives.

Role Description

This is a full-time on-site role located in Ahmedabad for a SEO Strategist covering technical SEO, on-page optimization, and off-page link-building for high-impact business growth. We are looking forward for Expert SEO Strategist who have experience of handling high traffic websites carrying traffic greater than 8000 to 10000 visitors per day.

Key Responsibilities

• Develop and lead comprehensive SEO strategies covering technical SEO, on-page optimization, and off-page link-building for high-impact business growth.
• Conduct in-depth keyword research and competitive analysis to uncover opportunities for content creation and organic traffic growth.
• Utilize top SEO tools such as Screaming Frog, SEMrush, Ahrefs, SurferSEO, GA4, and Google Search Console for audits, analysis, and performance tracking.
• Perform regular technical SEO audits, identify issues (crawlability, indexing, site speed, Core Web Vitals, schema markup), and work closely with developers to implement fixes.
• Optimize on-page elements like meta tags, headings, image alt text, internal linking, and content structure across landing pages and blogs.
• Execute scalable off-page strategies, including guest posting, backlinks acquisition, directory submissions, and digital PR to enhance domain authority.
• Monitor keyword rankings, site traffic, and SEO KPIs, and present actionable insights and reports to stakeholders.
• Collaborate cross-functionally with writers, designers, product teams, and developers to ensure SEO best practices are implemented from ideation to execution.
• Stay ahead of algorithm updates and search engine trends; proactively adapt strategies to maintain and improve rankings.
• Leverage structured data and schema markup to enhance SERP visibility and rich results across product and category pages.
• Mentor junior SEO team members, guiding them in best practices and upskilling them in advanced SEO methodologies.
• Contribute to content strategy by aligning SEO goals with broader marketing and business objectives across channels.

• Manage SEO within WordPress CMS, including plugin setup, configuration, and optimization using tools like Yoast SEO, Rank Math, or All in One SEO.

• Ensure proper site structure, permalink settings, sitemaps, and indexing for WordPress websites.

• Work on optimizing WordPress-specific performance factors such as caching, image optimization, Core Web Vitals, and mobile responsiveness to improve SEO results.

• Collaborate with developers to implement WordPress customizations (schema, structured data, technical fixes) that enhance search visibility.

What We're Looking For

• A SEO professional having a technical degree, B.E., B.Tech, MCA / BCA.
• 68 years of professional SEO experience, preferably with exposure to eCommerce, SaaS, or high-traffic websites.
• Strong command of technical SEO, including HTML/CSS/JavaScript basics, structured data, and site architecture.
• Solid analytical skills with the ability to transform data into insights and strategic actions.

• Hands-on expertise in WordPress CMS, including theme and plugin SEO optimization, page speed improvements, and WordPress-specific technical fixes.