Digital Marketing Specialist

3 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Us:


Role Overview:


Key Responsibilities

  • SEO Optimization

    : Implement on-page, off-page, and technical SEO strategies to improve website rankings.
  • Keyword Research & Analytics

    : Conduct keyword research, track rankings, and analyze performance to optimize campaigns.
  • Content Strategy

    : Oversee blog and website content, ensuring it’s optimized for SEO and aligned with brand messaging.
  • Social Media Management

    : Manage and grow our social media channels (LinkedIn, Twitter/X, etc.), driving engagement and reach.
  • Digital Marketing Campaigns

    : Support email marketing, paid ads, and other digital initiatives as needed.
  • Performance Tracking

    : Use tools like Google Analytics, Search Console, SEMrush/Ahrefs, etc. to measure and report on SEO and content success.
  • Collaboration

    : Work closely with marketing, product, and leadership teams to align digital marketing strategies with business goals.


Requirements

  • 1–3 years of hands-on SEO and digital marketing experience.
  • Strong understanding of SEO tools (Google Analytics, Google Search Console, Ahrefs/SEMrush, etc.).
  • Knowledge of content management systems (WordPress, Webflow, or similar).
  • Experience managing blogs and social media accounts for brand growth.
  • Basic understanding of paid campaigns (Google Ads, LinkedIn Ads) is a plus.
  • Excellent communication, analytical, and project management skills.
  • A self-starter with the ability to work independently in a fast-paced environment.


What We Offer

  • Opportunity to grow in a fast-scaling AI SaaS company.
  • Exposure to global recruitment and HR-tech trends.
  • Collaborative, innovation-driven work culture.
  • Flexibility and ownership in shaping the company’s digital growth strategy.

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