Digital Marketing Specialist (SEO + SMM | B2B & Lead Generation)

📢 Job Opening: Digital Marketing Specialist (SEO + SMM | B2B & Lead Generation)

📍 Location:

🕒 Experience:

💼 Employment Type:

🎯 Specialization:

🔍 About the Role:

Digital Marketing Specialist

You will be responsible for driving traffic, improving search rankings, generating high-quality leads, and expanding brand visibility across digital channels.

🛠 Key Responsibilities:

Search Engine Optimization (SEO):

• Plan and execute

  on-page and off-page SEO

  strategies to increase organic traffic and keyword rankings.
• Conduct

  keyword research

  , competitive analysis, and SEO audits.
• Optimize website structure, metadata, URLs, internal linking, and content.
• Build high-quality backlinks through ethical link-building strategies.
• Monitor and report SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.

Social Media Marketing (SMM):

• Develop and manage organic and paid campaigns across LinkedIn, Facebook, Instagram, and X (Twitter).
• Create engaging, B2B-focused content tailored to each platform.
• Set up and optimize

  paid social campaigns

  (especially on LinkedIn) for

  lead generation

  .
• Track and analyze performance metrics like reach, engagement, CTR, CPL, and conversions.

Lead Generation & B2B Marketing:

• Develop and execute digital campaigns specifically designed for

  B2B lead generation

  .
• Create targeted landing pages, lead magnets, and marketing funnels.
• Collaborate with content and design teams to create impactful B2B marketing assets (case studies, infographics, etc.).
• Align campaigns with sales goals and funnel stages to ensure lead quality and conversion.

✅ Must-Have Skills & Experience:

• 3 to 6 years of experience in

  SEO and SMM

  within a B2B environment.
• Proven success in

  generating and nurturing leads

  through digital marketing channels.
• Strong knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, etc.).
• Experience with

  LinkedIn Ads

  and other social advertising platforms.
• Understanding of

  Google Analytics, Meta Business Suite, and social media schedulers

  .
• Ability to write and analyze reports, campaigns, and digital strategies.
• Strong communication and project management skills.
• Results-oriented mindset with a focus on KPIs and ROI.

🌟 Preferred Skills (Good to Have):

• Experience in

  SaaS, IT services, consulting, or other B2B sectors

  .
• Basic knowledge of email marketing and CRM integration.
• Familiarity with tools like HubSpot, Mailchimp, or ActiveCampaign.
• Basic design skills (Canva, Adobe, etc.) for campaign creatives.

💼 What We Offer:

• Opportunity to lead and own digital marketing strategy execution.
• Work in a growth-focused and collaborative environment.
• Competitive salary + performance-based incentives.
• Skill development and learning opportunities.

📨 How to Apply:

If you’re a data-driven digital marketer with proven success in SEO, SMM, and B2B lead generation — we want to hear from you!

📧 Send your resume and portfolio/results of past campaigns to:

hribrinfotech03@gmail.com

• Subject Line:

  Application – Digital Marketing Specialist – Indore