Digital Marketing Specialist (SEO + SMM | B2B & Lead Generation)

Location: Indore (On-site)

Experience: 3 to 6 Years

Employment Type: Full-Time

Specialization: SEO, Social Media Marketing (SMM), Lead Generation, B2B Marketing

About the Role:

We are hiring a skilled and performance-driven Digital Marketing Specialist to join our on-site team in Indore. The ideal candidate must have 3–6 years of hands-on experience in executing successful SEO and Social Media Marketing (SMM) campaigns with a proven track record in B2B lead generation.

You will be responsible for driving traffic, improving search rankings, generating high-quality leads, and expanding brand visibility across digital channels.

Key Responsibilities:

Search Engine Optimization (SEO):

• Plan and execute on-page and off-page SEO strategies to increase organic traffic and keyword rankings.
• Conduct keyword research, competitive analysis, and SEO audits.
• Optimize website structure, metadata, URLs, internal linking, and content.
• Build high-quality backlinks through ethical link-building strategies.
• Monitor and report SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.

Social Media Marketing (SMM):

• Develop and manage organic and paid campaigns across LinkedIn, Facebook, Instagram, and X (Twitter).
• Create engaging, B2B-focused content tailored to each platform.
• Set up and optimize paid social campaigns (especially on LinkedIn) for lead generation.
• Track and analyze performance metrics like reach, engagement, CTR, CPL, and conversions.

Lead Generation & B2B Marketing:

• Develop and execute digital campaigns specifically designed for B2B lead generation.
• Create targeted landing pages, lead magnets, and marketing funnels.
• Collaborate with content and design teams to create impactful B2B marketing assets (case studies, infographics, etc.).
• Align campaigns with sales goals and funnel stages to ensure lead quality and conversion.

Must-Have Skills & Experience:

• 3 to 6 years of experience in SEO and SMM within a B2B environment.
• Proven success in generating and nurturing leads through digital marketing channels.
• Strong knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, etc.).
• Experience with LinkedIn Ads and other social advertising platforms.
• Understanding of Google Analytics, Meta Business Suite, and social media schedulers.
• Ability to write and analyze reports, campaigns, and digital strategies.
• Strong communication and project management skills.
• Results-oriented mindset with a focus on KPIs and ROI.

Preferred Skills (Good to Have):

• Experience in SaaS, IT services, consulting, or other B2B sectors.
• Basic knowledge of email marketing and CRM integration.
• Familiarity with tools like HubSpot, Mailchimp, or ActiveCampaign.
• Basic design skills (Canva, Adobe, etc.) for campaign creatives.

What We Offer:

• Opportunity to lead and own digital marketing strategy execution.
• Work in a growth-focused and collaborative environment.
• Competitive salary + performance-based incentives.
• Skill development and learning opportunities.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Application Question(s):

• Total experience in lead generation?
• Current and last CTC?

Location:

• Indore Khajrana, Indore, Madhya Pradesh (Required)

Work Location: In person