Job
Description
JOB BRIEF
We are a rapidly growing technology start-up based in Hyderabad. The shared Marketing and sales team provide services to Wishwa.org and Ayathana.com applications.
RESPONSIBILITIES:
1. Performance Marketing - Facebook, Google, LinkedIn, Instagram Ads
a. Be updated with Ad policies
b. Prepare the Ad budget as per the strategy created
c. Ensure the right Ad set is being run as per the strategy, objective and goal.
d. Be up to date about the Algorithm
e. Daily monitor the results and report findings as per analysis
f. Present weekly analysis report and Spent
h. Optimising Budget Ads
SEO:
Conducting keyword research using various tools
Devise and execute methods to track, report, analyze and improve SEO performance
Follow SEO trends and stay up-to-date with new tools and practices
Should have Solid Knowledge of Search Engine Optimization and experience in setting up and optimizing Google Adwords campaigns
Adwords
Upgrading the knowledge of updated SEO algorithms every three months
Ensuring improved ranks for SEO of wishwa.org website
Website: Execute on-page and off-page optimizations
Monitor Website/Landing Page content with respect to SEO/SEM that will drive traffic
SEO Audit of wishwa.org every month
List actions for on-page and off-page optimisation to be taken at wishwa.org
Update the process as per Google Search Algorithm
Conducting keyword research using various tools
Upgrading the knowledge of updated SEO algorithms every three months
Ensuring improved ranks for SEO of the wishwa.org website
Monitor Website/Landing Page content with respect to SEO/SEM that will drive traffic
On-Page Optimization and Off-Page Optimization
BackLink Building
Research and analysis:
Performing competitive analysis and identifying gaps in our content or areas of improvement in our web design
Influencer Marketing:
Should work towards collaboration with organisations, corporates and Influencers
Evaluate results
YouTube Marketing
a. Conceptualising Youtube Content
b. Creating more short, Informative and Engaging videos / Youtube shorts
c. Ensuring Timely updates of WishwaTalks videos.
d. Ensure content is relatable, motivating, pertinent, engaging and inspiring.
e. Ensure engagement is created for a youtube video in comments, likes and subscriptions
f. Ensure Video views and subscribers increase on the channel
g. Wishwa Youtube channel should be optimised for SEO
h. Ensure Youtube SOP is followed
i. The Account setup is complete and up to date.
j. The backlinks of Youtube videos need to be updated.
k. Youtube Reminder Notification for all WishwaTalks videos
l. Ensure tags, end cards, and thumbnails are as per standard process
m. Quarterly cyclic audit, reporting and rectification Database management
Branding:
Building brand awareness and generating innovative ideas to promote the brand/product
Ensure our brand message is strong, consistent, clear, cohesive and complete across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Basic SEO Knowledge and experience in Search engine ranking.
7. Offline Marketing Channels | Media Planning
a. Interacting with different media channels for Promotions
b. Optimising the plan for media buying and placement
c. Maintain Relationship
d. Monitor Results and submit reports
8. Building online Community
a. Executing Strategy For Community OF Social Champion
b. Working For STP strategy for the target audience
c. Evaluating Segment Clusters
9. Team Building
a. Create, Delegate and Manage a high performance team at the office
TASKS
Implementing strategy for Fundraisers, branding, and engagement,
Collaborate with content writers and other in-house marketing teams
Collaborate with developers and product teams to implement necessary features and changes
Ensure the SOPs are followed and the process is seamless
Ensure agility within the team and
Ensure timelines are managed
Maintain awareness of current industry and technology standards, social media, competitive landscape, and market trends.
Support the planning, building, execution, consistency and reporting of all cross-channel marketing campaigns
Become an expert on the customer journey, identifying opportunities for growth and optimization
Drive ongoing campaign reporting, analysis, and optimization, leveraging past data to make recommendations for improvements for more advanced analytics where necessary
Work closely with whole marketing and sales teams to ensure lead quality and conversion rates
Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
And any other works that are assigned for the company
REQUIREMENTS:
Passion for Digital marketing.
Drive for implementing projects and ensure results.
The ideal candidate is a highly organized self-starter who is capable of working cross-functionally on the planning and implementation of marketing projects.
Need to display versatility in order to handle ad-hoc projects as assigned.
Work towards doing things differently with available guidance.
Technical know-how and Communication skills.
Ability to clearly convey information through a variety of channels to individuals/groups various stakeholders
Broad knowledge of content strategy focused on SEO
Broad knowledge of detecting and handling search engines penalizations
Broad knowledge of digital analytics and related KPIs, as well as data handling and manipulation
Experience in Digital Marketing
Familiarity with keyword research and management tools
Experience in writing SEO blogs.
Understanding of ranking factors and search engine optimization practices
Strong analytical skills
Good communication skills to maintain partnerships with organizations, influencers, etc
Know How of Email Marketing tools
Know conducting research and competitors analysis
Expert in Google Ad words and Google Business Page
