Digital Marketing Specialist

About the Role:

We are looking for a results-driven Digital Marketing professional with proven experience in D2C (Direct-to-Consumer) eCommerce websites. The ideal candidate will be responsible for driving traffic, improving conversion rates, and increasing online sales through performance marketing, SEO/SEM, social media, and website optimization strategies.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other paid media platforms.
• Manage end-to-end D2C website marketing operations including traffic generation, conversion optimization, and retention.
• Develop and execute SEO and content marketing strategies to drive organic visibility and growth.
• Manage email marketing, WhatsApp campaigns, and push notifications for customer engagement and repeat purchases.
• Collaborate with design and content teams to create compelling creatives and copy for ad campaigns.
• Analyze campaign performance, track key metrics (CPC, CTR, ROAS, CPA), and provide actionable insights.
• Work closely with the tech and product teams to ensure smooth website performance, landing page optimization, and improved user journey.
• Stay updated with the latest trends, tools, and best practices in digital marketing and D2C eCommerce.

Requirements:

• 4–7 years of hands-on experience in digital marketing, preferably for a D2C or eCommerce brand.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), and Analytics (GA4).
• Proven experience in performance marketing, conversion rate optimization, and remarketing campaigns.
• Excellent analytical, communication, and project management skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Good to Have:

• Experience with Shopify or other D2C website platforms.
• Familiarity with influencer marketing, affiliate programs.

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person