Digital Marketing Specialist

Digital Marketing Executive

Location: Pune
Job Type: Full-time
Experience Level: Entry-level / Mid-level
Industry: Real Estate

Job Summary

We are looking for a creative, data-driven, and detail-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and products/services. You will play a major role in enhancing brand awareness, driving website traffic, and generating leads through various digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising
• Manage and grow the company’s presence on platforms like Google, Facebook, Instagram, LinkedIn, and YouTube
• Optimize content for the website and social media platforms to increase engagement and traffic
• Track, analyze, and report campaign performance using tools like Google Analytics, Google Ads, and Meta Ads Manager
• Conduct market and competitor research to identify trends and opportunities
• Manage website updates (WordPress, Shopify, etc. as applicable) and ensure it is SEO-friendly
• Collaborate with the design and content teams to create compelling marketing materials
• Monitor and improve ROI and conversion rates across channels
• Stay updated with the latest digital marketing trends and technologies

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or related field
• 1–3 years of experience in digital marketing (or relevant internship experience)
• Strong understanding of current digital marketing tools and strategies
• Proficiency in Google Ads, Google Analytics, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Experience with email marketing platforms (e.g., Mailchimp, Sendinblue, etc.)
• Knowledge of basic HTML/CSS and CMS platforms (WordPress, Shopify, etc.) is a plus
• Excellent written and verbal communication skills
• Ability to multitask, work independently, and meet deadlines

Preferred Skills

• Graphic design skills (Photoshop, Canva, Illustrator)
• Video editing knowledge (basic level)
• Experience with marketing automation tools (HubSpot, Zoho, etc.)

What We Offer

• Competitive salary and performance-based bonuses
• Professional development and training opportunities
• Young, collaborative, and creative work environment
• Career growth within the organization

Job Types: Full-time, Permanent, Fresher

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person