Digital Marketing Specialist

𝐉𝐨𝐛 𝐓𝐢𝐭𝐥𝐞: 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 – 𝐈𝐓 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 & 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬

📍 Location: Gachibowli, HYD

🕒 Type: Full-time

🔹 About the Role

We are looking for a results-driven Digital Marketing Executive with proven experience in promoting IT Services & Solutions (Cloud, AI, Data, ERP, DevOps, Cybersecurity, etc.) across global markets. The ideal candidate should have expertise in creating B2B digital campaigns, lead generation, and brand positioning for enterprise clients.

You will collaborate with the sales, pre-sales, and leadership teams to design and execute impactful marketing strategies that strengthen our presence in the IT services domain.

🔹 Key Responsibilities

Plan, execute, and optimize digital marketing strategies tailored for IT services and solutions.

Manage and enhance SEM, PPC, Google Ads, and LinkedIn campaigns to maximize ROI.

Create high-quality content marketing assets – blogs, case studies, whitepapers, infographics, social media posts, and email campaigns.

Drive B2B lead generation campaigns to fuel the sales pipeline.

Implement and manage marketing automation tools (HubSpot, Marketo, Zoho, Pardot, etc.).

Analyze marketing performance using Google Analytics, Search Console, CRM dashboards, and provide insights for continuous improvement.

Support brand-building initiatives including online events, webinars, digital PR, and global campaigns.

Collaborate with internal stakeholders to align campaigns with sales goals.

🔹 Required Qualifications

✔️ Bachelor’s/Master’s degree in Marketing, Business, or related field.

✔️ 2–5 years of proven digital marketing experience in IT Services / IT Consulting industry (mandatory).

✔️ Strong knowledge of Email Marketing and Cold Calling

✔️ Experience with LinkedIn Campaign Manager & B2B lead generation strategies.

✔️ Excellent content writing, communication, and creative skills.

✔️ Familiarity with CRM platforms (Salesforce, Zoho, HubSpot) and marketing automation tools.

✔️ Ability to manage multi-channel global campaigns with measurable outcomes.

💡 Why Join Us?

Opportunity to work with global clients in emerging IT services & solutions.

Exposure to next-gen technologies (Cloud, AI/ML, Cybersecurity, ERP, Data, etc.).

Collaborative culture with sales & leadership teams driving growth.

Performance-driven role with career advancement opportunities.