Digital Marketing Specialist

Job Title:

Company

Location

Compensation

Experience

About Us:

Encriss Technologies LLP, founded in 2015, empowers global businesses with high-impact software solutions. We specialize in custom platform development, global team building, process migration, cloud solutions, mobile app development, and advanced automation platforms including BPMN-based systems.

Our key offerings include:

• GMart (gmart.in)

  – Automation, Network, and Buyer solutions

• Encriss Technologies (encriss.com)

  – Comprehensive IT Services

• Encriss Devices (encriss.in)

  – Innovative Device Solutions

Digital Marketing Specialist

You will be responsible for planning, executing, and optimizing multi-channel digital campaigns, managing all content and marketing touchpoints, and engaging with online communities and forums to generate leads and brand awareness.

Key Responsibilities:

• Graphics and Content Creation

• Design and produce engaging video and graphics content for marketing campaigns, product demonstrations, and internal communications.
• Create compelling written content for various platforms, including websites, social media, blogs, and marketing materials.

• Digital Campaign Management

• Develop and implement digital marketing campaigns across platforms like Google, Facebook, Instagram, and LinkedIn.
• Monitor, analyze, and optimize campaign performance to maximize ROI.
• Create and manage PPC campaigns, social media ads, and email marketing initiatives.

• Prospect Engagement

• Participate in outreach programs, online forums, and communities to generate leads.
• Engage with prospects via email, LinkedIn, and calls.
• Interact with prospects to understand their needs, requirements and ensure satisfaction.
• Maintain a pipeline of qualified leads and track follow-ups.
• Forum engagement.

• SEO & GEO, AEO Content Strategy

• Optimize the company’s website for search engines (SEO), AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) capabilities to improve rankings and organic traffic.
• Generate content around SEO, GEO, AEO friendly blogs, articles, and social media posts.
• Conduct keyword research and stay updated on changes in search engine algorithms.

• Social Media Management

• Manage and grow the company’s presence on social media platforms by creating, curating, and scheduling content.
• Engage with followers, respond to comments, and ensure brand consistency across all channels.
• Track social media performance using analytics tools and report on growth and engagement metrics.

• Email Marketing

• Design and execute email marketing campaigns, including newsletter creation, promotional offers, and customer outreach.
• Segment email lists and personalize content to increase engagement and conversion rates.
• Track open rates, click-through rates, and conversions to refine strategies.

• Analytics and Reporting

• Use digital analytics tools (e.g., Google Analytics, SEMrush) to monitor website traffic, user behavior, and campaign performance.
• Generate reports on KPIs and provide actionable insights to improve marketing effectiveness.
• Continuously assess digital marketing efforts and adjust strategies based on data-driven results.



• Collaboration and Strategy

• Work closely with cross-functional teams like product development, to align marketing initiatives with overall business goals.
• Contribute to the development of marketing strategies and plans to drive brand awareness and customer acquisition.
• Stay up-to-date with digital marketing trends, emerging platforms, and best practices to keep the company at the forefront of digital innovation.

Qualifications

1. Bachelor’s degree in Marketing, Digital Media, or related field.
2. 2+ years of experience in digital marketing.
3. Proficiency in tools like

   Google Analytics, Google Ads, Meta Business Suite, SEMrush, Canva, Figma

   , etc.
4. Strong understanding of

   SEO, content strategy, social media

   , and customer journey mapping.
5. Hands-on experience with

   video editing and creative tools

   (e.g., Adobe Suite, Canva, CapCut, etc.).
6. Excellent written and verbal communication.
7. Ability to work independently and manage multiple projects.
8. A keen eye for detail and a passion for branding and storytelling.

Preferred Skills:

1. Experience with email marketing platforms.
2. Understanding of marketing automation tools and CRM systems.
3. Familiarity with social media platforms and content management systems.

What We Offer:

1. Competitive salary and benefits package.
2. A dynamic and innovative work environment.
3. Opportunities for professional development and career growth.
4. Collaborative and inclusive company culture.

Join us if you're ready to take charge of full-spectrum digital marketing and drive growth for high-impact technology solutions.

Apply today and be a key part of our growth journey!