Digital Marketing Specialist

Company: Xaptivo Solutions
Work Mode: Remote

About Xaptivo Solutions

Xaptivo Solutions is a digital-first solutions company helping businesses scale through data-driven strategies, innovative campaigns, and cutting-edge technology. We partner with clients across industries to deliver measurable results in branding, digital marketing, and growth solutions.

Role Overview

We are seeking a skilled Digital Marketing Specialist to manage and execute digital marketing activities for our clients. The role requires a strong understanding of SEO, paid advertising, content, and analytics. You will be responsible for creating strategies, running campaigns, and ensuring client goals are met while working closely with internal teams.

Key Responsibilities

• Manage end-to-end digital marketing for client accounts, including SEO, SEM, social media, email, and content marketing.
• Plan and execute SEO strategies: on-page, off-page, technical SEO, and local SEO.
• Run and optimize client ad campaigns on Google Ads, Meta Ads, LinkedIn, and other paid platforms.
• Conduct keyword research, competitor benchmarking, and industry analysis for client projects.
• Track and analyze KPIs, preparing performance reports for clients with actionable insights.
• Manage and grow client social media presence with consistent content and engagement strategies.
• Collaborate with content creators, designers, and developers to deliver marketing assets.
• Stay updated with digital marketing trends and recommend improvements for client campaigns.
• Ensure timely communication and reporting to clients.

Requirements

• 2–4 years of experience managing digital marketing for clients (agency or freelance experience preferred).
• Proven expertise in SEO (on-page, off-page, technical).
• Strong knowledge of paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Experience in social media marketing and content optimization.
• Familiarity with tools like Google Analytics, Search Console, SEMrush/Ahrefs, and social media management platforms.
• Excellent communication skills with client-facing experience.
• Strong analytical and problem-solving mindset.
• Ability to multitask and manage multiple client accounts remotely.

Nice-to-Have Skills

• Experience with CRM and marketing automation tools (HubSpot, Zoho, Mailchimp).
• Basic knowledge of graphic design (Canva, Adobe Suite).
• Understanding of WordPress or other CMS platforms.

What We Offer

• 100% remote, flexible working environment.
• Opportunity to work on diverse client projects across industries.
• Competitive salary with performance-based incentives.
• Professional growth and skill-building opportunities.
• Collaborative and innovative team culture.

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person