Digital Marketing Specialist

We are looking for a proactive and highly skilled Digital Marketing Specialist who is experienced in working with advertising or creative agencies. The ideal candidate must have hands-on expertise across all major digital marketing channels, strong analytical abilities, and the confidence to lead projects, collaborate with creative teams, and manage client expectations effectively.

Key ResponsibilitiesDigital Strategy & Execution

• Develop and execute multi-channel digital marketing strategies (Social, Search, Display, Video, Email, Content, etc.).
• Lead campaign planning, execution, optimization, and reporting for multiple clients.
• Conduct competitor analysis, market research, and audience insights to inform campaign strategies.

Performance Marketing

• Manage paid campaigns across platforms such as Google Ads, Meta Ads Manager, TikTok, LinkedIn, and others.
• Track KPIs, analyze performance metrics, and optimize campaigns to achieve ROI and client goals.
• Prepare reports, dashboards, and insights for clients and internal stakeholders.

Content & Social Media

• Plan and oversee content calendars, social media strategies, and brand communication.
• Coordinate with designers, copywriters, and creative teams to produce high-quality digital content.
• Ensure brand consistency and maintain a strong digital presence for clients.

SEO & Website Management

• Implement on-page and off-page SEO strategies to improve ranking and visibility.
• Collaborate with developers or web teams to update website elements and landing pages.
• Perform keyword research, analytics review, and website performance monitoring.

Client & Team Collaboration

• Lead discussions with clients regarding digital strategy, performance reviews, and recommendations.
• Coordinate with internal teams (Creative, Media, Content) to ensure timely delivery of projects.
• Provide guidance to junior team members, freelancers, or interns as required.

Required Skills & Qualifications

• 1–3 years of experience in a digital marketing role within an advertising/creative agency (mandatory).
• Strong understanding of all major digital channels (SEO, SEM, Social Media, Content Marketing, Email, eCommerce).
• Practical knowledge of tools such as Google Analytics, Google Ads, Meta Business Suite, TikTok Ads, LinkedIn Ads, Tag Manager, and SEO tools.
• Ability to create digital strategies and lead small-scale projects independently.
• Excellent communication, analytical thinking, and problem-solving skills.
• Strong leadership qualities and the ability to take ownership.
• Basic understanding of design/creative briefing is a plus.
• Certification in Google Ads, Meta Blueprint, or similar is an advantage.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Work Location: In person