Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager Location: Noida sector,63 Job Type: Full-time Reports To: Head Of Operation Job Summary: We are seeking a dynamic and performance-driven Digital Marketing Manager to lead our digital growth efforts across all major channels, with a key focus on Meta Ads (Facebook & Instagram), SEO, content creation (written, graphic, and video), and lead generation . You will be responsible for strategizing, executing, and optimizing digital campaigns across platforms like LinkedIn, YouTube, Facebook, and Instagram , ensuring consistent brand visibility and measurable results. Key Responsibilities: Paid Media & Meta Ads Plan, create, and manage ad campaigns on Meta (Facebook & Instagram) , LinkedIn Ads , and YouTube Ads . Optimize campaigns for lead generation , website traffic, and conversions. Monitor budgets, A/B test creatives, and improve Cost per Lead (CPL), CTR, and ROI. Setup and manage Meta Pixel, Events Manager, and audience retargeting. 🔍 Search Engine Optimization (SEO) Lead on-page and off-page SEO initiatives to improve organic visibility. Conduct keyword research, optimize content structure, and manage backlink strategies. Monitor SEO KPIs using Google Analytics , Search Console , SEMrush , or Ahrefs . ✍️ Content Writing & Strategy Develop high-quality, SEO-friendly written content for blogs, landing pages, ad copies, social media posts, and emails. Ensure messaging is aligned with the brand voice and appeals to target audiences across platforms. Build a content calendar aligned with campaign and product goals. 🎨 Graphic Design & Video Content Coordinate or create visual content (reels, motion graphics, carousels, thumbnails) using tools like Canva, Adobe Creative Suite, CapCut, or Premiere Pro . Oversee the production of short-form videos for platforms like Instagram Reels, YouTube Shorts, and Facebook Stories. Maintain consistency in branding, typography, and visual storytelling. 👥 Lead Generation & Funnel Development Design and implement lead generation campaigns using ads, gated content, webinars, landing pages, etc. Set up lead forms, integrate with CRM (e.g., HubSpot, Zoho,Ms Excel, Google form and implement nurturing workflows. Monitor and optimize funnel performance at each stage of the buyer journey. 📊 Analytics & Reporting Track and report KPIs across all campaigns: engagement, reach, CPL, traffic, conversions. Use Google Analytics , Meta Insights , and custom dashboards to analyze performance and make data-driven decisions. Present monthly performance reviews and strategy reports to leadership. Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 3–6 years of experience in digital marketing with proven success in Meta Ads , SEO, content marketing, and social media strategy. Strong copywriting, storytelling, and editing skills. Proficiency in tools like: Meta Ads Manager, LinkedIn Campaign Manager Google Ads, Analytics, Search Console Canva, Adobe Photoshop, Illustrator, Premiere Pro Content management systems (CMS) like WordPress. Working knowledge of CRM and email automation tools. Soft Skills: Strong creative and analytical thinking. Excellent project and time management skills. Attention to detail and consistency. Leadership ability to coordinate freelancers or junior marketers if needed. Preferred Experience With Platforms: Social: LinkedIn, Facebook, Instagram, YouTube, Twitter/X, Pinterest Tools: Google Tag Manager, SEMrush, HubSpot/Zoho, Notion/Trello Drop your cv:- hrtech@zauvijek.in Call/Whatsapp:- 9031025904 Show more Show less