Job
Description
Hi Dear Candidates Position: Digital Marketing Manager Experience: 11+ years Notice Period: Immediate Preferred Roles & Responsibilities of an SEO Resource Optimize websites and social media to improve visibility, rankings, and engagement through content strategy, technical SEO, and performance tracking for consistent growth. Here’s a detailed breakdown of their work plan. Technical SEO & Website Health Check  Check Google Search Console (GSC) for indexing issues, crawl errors, and page experience updates.  Analyze Core Web Vitals (LCP, FID, CLS) for speed and performance improvements.  Ensure mobile-friendliness and fix any AMP issues (if applicable).  Identify and fix broken links, redirects, and duplicate content.  Update robots.txt & XML sitemap and submit if needed.  Check and resolve structured data errors in schema markup. On-Page SEO Optimization  Optimize meta titles, descriptions, headings (H1, H2, H3) using updated keywords.  Ensure proper internal linking for better navigation and link equity.  Update old content with fresh data, LSI keywords, and multimedia (images, videos, infographics).  Optimize images with alt text, correct dimensions, and compression.  Improve content readability and structure for user engagement. Keyword Research & Content Strategy  Research new keywords using Google Keyword Planner, Ahrefs, Semrush.  Identify low-hanging fruit keywords (high search volume, low competition).  Analyze competitor keywords and content gaps.  Prepare a weekly/monthly content calendar with blog topics, FAQs, and pillar pages.  Find trending topics related to the industry for blog and social media content. Content Writing & Blogging  Write and publish SEO-friendly blog posts (minimum 800-1000 words).  Create engaging headlines, featured snippets, and schema markup.  Add relevant CTAs (Call-To-Actions) to drive leads or conversions.  Ensure content is plagiarism-free and AI-detectable (use tools like Originality.ai).  Write landing page content optimized for SEO and conversions. Off-Page SEO & Link Building  Build high-quality backlinks from guest posts, HARO, and niche directories.  Submit to local business directories and citations (for Local SEO).  Engage in forum discussions, Quora answers, Reddit marketing.  Monitor toxic backlinks and disavow spammy links.  Collaborate with influencers and bloggers for mentions and backlinks. Social Media Management Tasks Content Creation & Posting  Design and schedule posts for Facebook, Instagram, Twitter,TikTok, LinkedIn.  Create captivating captions, hashtags, and engaging alt-text descriptions.  Develop carousel posts, reels, and short-form videos for better engagement.  Share blog posts, infographics, and case studies on social platforms. Engagement & Community Management  Respond to comments, DMs, and customer inquiries.  Engage with followers, industry pages, and relevant influencers.  Run polls, quizzes, and interactive stories to increase engagement.  Monitor brand mentions and discussions to maintain online reputation. Performance Tracking & Strategy Adjustments  Analyze engagement metrics (likes, shares, reach, CTR) and adjust strategy.  Track best-performing posts and optimize future content accordingly.  Research competitors’ social media strategies and trends.  Plan ad campaigns on Meta Ads, Google Ads, or LinkedIn Ads (if needed). Performance Analysis & Reporting  Check Google Analytics 4 (GA4) for traffic trends, bounce rates, conversions.  Track keyword rankings (SEMRush, Ahrefs, Google Search Console).  Analyze competitor performance and strategy.  Generate a daily/weekly report summarizing SEO and social media performance. Additional Tasks (As Needed)  Research latest Google updates, algorithm changes, and trends.  Test new SEO strategies like AI-driven content, voice search, and schema.  Create A/B testing campaigns for meta tags, content formats, and ad creatives.  Experiment with YouTube SEO, shorts, and reels for social media growth. Mandatory : Good Communication Note : Please don t apply those who not met above requirements and WFO only (Coimbatore candidates preferable) also Tamil Nadu candidates preferable those who are willing to re-locate to Coimbatore. Regards, Naveen _ HR Executive _Talent Acquisition Mobile: 8122616138 - WhatsApp and Call Job Types: Full-time, Permanent Pay: Up to ₹75,000.00 per month Schedule: Day shift Morning shift Work Location: In person
