Digital Marketing Manager

Company Description

NAYAN is a visual intelligence platform built on Computer Vision and Machine Learning, aimed at indexing the real world. Our product offerings span across B2B, B2G, and B2C domains, providing actionable insights for better decision-making. Clients use NAYAN for road safety, public space monitoring, infrastructure monitoring, smart cities, traffic violations, and fleet operation quality assurance. End-users can leverage our app to search for any event, anywhere.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in New Delhi. The Digital Marketing Manager will oversee all aspects of digital marketing including social media marketing, lead generation, web analytics, and implementing effective marketing strategies. Day-to-day tasks include analyzing performance metrics, optimizing campaigns, and collaborating with the marketing team to drive brand growth.

Qualifications

• Expertise in Social Media Marketing and Lead Generation
• Proficiency in Digital Marketing strategies and Web Analytics
• Strong understanding of overall marketing principles
• Excellent analytical and problem-solving skills
• Ability to work on-site in New Delhi
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the technology or AI industry is a plus