Digital Marketing Manager

Key Responsibilities

• Strategy & Planning
• Develop and execute 360° digital marketing strategies aligned with company goals.
• Manage budgets and allocate resources effectively across campaigns.
• Identify growth opportunities and ensure measurable ROI.
• Campaign Management
• Oversee Google Ads (Search, Display, YouTube), Meta Ads, LinkedIn Ads, and remarketing campaigns.
• Monitor and optimize campaigns for cost efficiency and conversions.
• SEO & Content Marketing
• Lead on-page, off-page, and technical SEO strategies.
• Oversee blog content, website updates, and landing page optimization for traffic and lead generation.
• Social Media & Branding
• Guide the social media team in creating engaging, brand-aligned content.
• Manage influencer marketing and brand partnerships.
• Analytics & Reporting
• Use tools like Google Analytics, Search Console, and Ads Manager to track performance.
• Generate weekly/monthly performance reports with actionable insights.
• Team Management
• Lead and mentor digital marketing executives, social media specialists, designers, and content creators.
• Coordinate with sales and product teams for aligned campaigns.
• Innovation & Trends
• Stay updated on the latest digital marketing trends, tools, and algorithm changes.
• Recommend and test new platforms and growth hacks.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 4–6 years of proven experience in digital marketing (preferably agency or brand side).
• Hands-on experience with Google Ads, Facebook Ads, SEO, Email Marketing, and Automation tools.
• Strong analytical, leadership, and communication skills.
• Ability to handle multiple projects with tight deadlines.

Preferred Skills

• Certifications in Google Ads / HubSpot / Meta Ads.
• Working knowledge of CRM systems (HubSpot, Zoho, Salesforce, etc.).
• Experience with marketing automation tools (Mailchimp, ActiveCampaign, etc.).
• Knowledge of web development basics (WordPress, Shopify, or similar CMS).

Compensation & Benefits

• Competitive salary with performance-based incentives.
• Growth-oriented environment with training opportunities.
• Exposure to leading brands and challenging projects.
• Flexible/Hybrid work environment.

Job Type: Full-time

Pay: ₹15,277.67 - ₹62,934.29 per month

Ability to commute/relocate:

• Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person