Social Media Manager

We are seeking a creative and strategic Social Media Manager to oversee our brand’s presence across social platforms. The ideal candidate is well-versed in digital trends, passionate about storytelling, and skilled in using social media to drive engagement, growth, and conversions.

Key Responsibilities

• Strategy & Planning
• Develop and execute a comprehensive social media strategy aligned with brand objectives.
• Identify target audiences and create platform-specific content strategies (Instagram, LinkedIn, Facebook, X, YouTube, etc.).
• Content Creation & Management
• Plan, create, and publish engaging text, image, video, and story content.
• Collaborate with designers, copywriters, and video editors to ensure brand consistency.
• Manage editorial calendars and ensure timely posting.
• Community Engagement
• Monitor conversations, respond to comments/messages, and foster strong online communities.
• Engage with influencers, industry leaders, and relevant groups for brand amplification.
• Analytics & Reporting
• Track KPIs such as reach, engagement, follower growth, and conversions.
• Generate monthly reports with insights and recommendations.
• Paid Campaigns
• Plan and execute social media advertising campaigns to achieve specific business goals (leads, sales, awareness).
• Monitor ROI and optimize ad performance.
• Trendspotting
• Stay updated with social media trends, algorithm changes, and competitor activities.
• Implement innovative ideas to keep the brand ahead.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of proven experience in social media management (agency or brand side).
• Strong understanding of platform algorithms, analytics, and ad tools (Meta Ads, LinkedIn Ads, Google Analytics).
• Excellent communication, copywriting, and storytelling skills.
• Creative mindset with strong eye for design and trends.
• Ability to multitask and manage projects under deadlines.

Preferred Skills

• Knowledge of SEO and content marketing.
• Basic design/video editing skills (Canva, Adobe Suite, CapCut).
• Experience with influencer marketing campaigns.
• Familiarity with social media management tools (Buffer, Hootsuite, Sprout Social, etc.).

Compensation & Benefits

• Competitive salary based on experience.
• Performance-based incentives.
• Professional growth opportunities through training and workshops.
• Flexible working environment.

Job Type: Full-time

Pay: ₹12,898.51 - ₹46,548.12 per month

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media strategy: 2 years (Required)

Location:

• New Delhi, Delhi (Required)

Work Location: In person