Digital Marketing Manager

1 - 6 years

2 - 4 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Develop and execute comprehensive marketing strategies aligned with company goals.
  • Lead and manage multi-channel marketing campaigns (digital, print, social, email, events, etc.).
  • Conduct market research to analyze customer needs, industry trends, and competitors.
  • Define and maintain brand positioning, messaging, and voice across all channels.
  • Collaborate with cross-functional teams (sales, product, customer service) to align initiatives.
  • Oversee content creation and management for blogs, social media, and marketing materials.
  • Manage the marketing budget to ensure cost-effective and result-oriented initiatives.
  • Track, analyze, and report campaign performance using analytics and KPIs.
  • Develop and execute digital marketing strategies, including SEO, SEM, social media, and paid ads.
  • Plan and manage events such as webinars, trade shows, and product launches to enhance brand visibility.

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