Digital Marketing Manager

Key Responsibilities

• Plan, launch, and manage PPC campaigns across Google, Meta, LinkedIn, and YouTube. • Achieve and sustain 10K+ monthly leads with a strong focus on quality and conversion. • Optimize campaigns daily for CPL, CTR, CAC, ROAS, and conversions. • Conduct keyword research, ad copywriting, audience segmentation, and targeting. • Perform A/B testing for creatives, landing pages, and CTAs. • Implement remarketing, retargeting, and lookalike audience strategies. • Collaborate with content/design teams for high-performing ad creatives and landing pages. • Monitor ad spends, adjust bids, and ensure maximum ROI from budgets. • Provide weekly/monthly performance reports with actionable insights. • Stay updated with latest PPC trends, tools, and platform updates.

Requirements • 5 + years of hands-on PPC marketing experience, preferably in EdTech lead generation. • Proven ability to generate 10K+ monthly leads through PPC campaigns. • Expertise in Google Ads (Search, Display, YouTube), Meta Ads Manager, LinkedIn Ads. • Strong knowledge of conversion funnels, bidding strategies, and attribution models. • Proficiency in Google Analytics (GA4), Tag Manager, Data Studio, CRM tools. • Experience managing medium to large ad budgets with strong ROI. • Analytical, detail-oriented, and performance-driven mindset.

Budget upto 17 LPA

6 days working

Experience in campaign designing for edtech/education industry is mandatory

Experience in SEO is a plus

swaroop

7381173533