Digital Marketing Manager

2 years

3 - 4 Lacs

Posted:3 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

A digital marketing manager is responsible for developing, implementing, and overseeing digital marketing strategies and campaigns that aim to increase brand awareness, drive website traffic, and generate leads. Key responsibilities include managing campaigns across various online channels, analyzing performance data to optimize results, creating digital content, and managing budgets and teams. They ensure brand consistency and oversee all aspects of a company's digital marketing operations.

Core responsibilities

  • Develop and execute digital marketing strategies: Create and implement long-term strategies and short-term campaigns across platforms like social media, search engines, and email.
  • Manage digital channels: Oversee activities for websites, SEO, SEM, social media, email marketing, and paid advertising to promote products and services.
  • Analyze performance and optimize campaigns: Use data analytics tools to measure campaign success, identify trends, and make data-driven decisions for improvement.
  • Create and manage content: Develop content for various digital platforms, including social media, email, and the company website, to engage audiences and support marketing goals.
  • Drive key business goals: Work to increase brand awareness, drive traffic to the company's website, and generate sales leads.
  • Ensure brand consistency: Maintain consistent branding and messaging across all digital touchpoints.
  • Stay updated on trends: Keep up-to-date with the latest digital marketing trends and tools to ensure strategies remain innovative and competitive.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 2 years (Required)

Work Location: In person

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