Digital Marketing Manager

About Pragati Software

Pragati Software Pvt. Ltd. is a respected name for providing IT training to corporate customers in a wide range of subjects. The company conducts training programs on technical, higher-end subjects for IT professionals as well as on office automation products for IT users. We assimilate the knowledge and impart it in the simplest manner for the benefit of our clientele and aspiring professionals.

Currently, we are hiring for a Digital Marketing Manager

Job Purpose Pragati Software is hiring a Digital Marketing Manager responsible for planning & managing marketing campaigns that promote the company’s brand & products, and services.

Job Title: Digital Marketing Manager

No. of vacancies 1

Location Goregaon

Department Marketing

Reporting Executive Director

Experience 6+years

Job Responsibilities

· Digital Marketing Strategy – Ability to create and implement an effective digital marketing strategy.

·  Email Marketing – Handling email marketing using Zoho, Netcore. Creating engaging content and design for email campaigns.

·  LinkedIn Management – Managing LinkedIn accounts of the company and directors, leveraging organic search for brand visibility.

· WhatsApp Marketing – Executing WhatsApp marketing strategies to reach potential customers.

· Website Maintenance – Evaluating key website metrics, ensuring smooth functionality, optimizing for traffic, service quotas, and the target audience.

·  SEO – Implementing search engine optimization strategies to improve ranking and online presence.

· Social Media Management – Managing the social media accounts of group companies and directors (Facebook, Instagram, Twitter) for brand engagement.

· Content Creation – Creating training content for YouTube and other social media platforms.

·  Event Management – Organizing seminars, webinars, and other events to promote business growth.

·  Database Management – Working on the existing database, handling data purchases from agencies, and ensuring data accuracy and organization.

·  Excel Skills – Strong skills in data management, analysis, and reporting using Excel will be an added advantage.

·  Blog Writing – Creating relevant and engaging blogs to establish thought leadership and drive traffic.

· Networking Strategy – Developing an elaborate networking strategy for business expansion.

·  Lead Generation – Monitoring the telecalling team to ensure effective lead generation and customer engagement.

·  Surveys & Feedback – Conducting customer satisfaction surveys and employee surveys using Google Forms.

· Competitor Mapping – Analyzing competitors’ digital marketing strategies to stay ahead in the market.

· Online Reputation Management – Managing employee and customer reputation through testimonials, Glassdoor reviews, and other feedback channels.

Desired Candidate Profile

· Bachelor’s or MBA degree in marketing or a relevant field as Sr. Digital Marketing Executive,

· Outstanding communication skills.

·  Proficiency in Zoho tools and Netcore for email and CRM management.

· Strong data management skills, including experience in Excel for analysis and reporting.

· Understanding of marketing automation tools, analytics, and SEO best practices.