Digital Marketing Manager

Role & responsibilities

Digital Marketing Strategy & Execution

• Plan and execute all digital marketing initiatives, including SEO, SEM, social

media marketing, content marketing, and email campaigns.

• Manage marketing databases and engagement campaigns to drive visibility and

conversions.

• Monitor, track, and report ROI and KPIs to measure campaign performance.

2. Website Management

• Oversee website planning, upgrades, performance monitoring, and user-

experience improvements.

• Collaborate with internal teams and digital agencies to optimize navigation,

content, and design.

• Conduct regular content audits to maintain accuracy and eliminate

redundancies.

• Ensure brand consistency across all digital touchpoints.

3. Analytics & Optimization

• Monitor website traffic, user behavior, and engagement metrics to improve

conversions.

• Use tools like Google Analytics, Search Console, SEO tools, etc., to analyze

trends and generate insights.

• Prepare monthly dashboards and present actionable insights to leadership.

4. Brand Visibility & Online Reputation

• Support conceptualization of digital campaigns to increase awareness and

engagement.

• Monitor the brands online presence and reputation across all platforms.
• Stay updated on emerging tools, trends, and best practices to elevate digital

strategy.

Additional Responsibilities

Data Quality & Reporting

• Ensure data accuracy across internal systems (CRM, donor platforms, MIS).
• Support the development of structured dashboards and analytical reports.
• Track KPIs for system utilization and process adherence.

Continuous Improvement & Governance

• Act as a liaison between operations and IT for system enhancements and issue

resolution.

• Implement frameworks for version control, documentation, and issue

tracking.

• Recommend best practices to ensure standardized, controlled system releases.

Training & Support

• Develop user manuals and conduct training sessions for teams to improve

adoption of processes and tools.

Key Skills & Competencies

• Strong analytical and problem-solving abilities.
• Excellent documentation and communication skills.
• Proficiency in process mapping tools (Visio, Lucidchart, etc.) and data analysis

tools (Excel, Power BI preferred).

• Understanding of CRM/ERP platforms and workflows (Zoho experience is an

advantage).

• Strong stakeholder management and cross-functional collaboration.
• Highly organized, detail-oriented, and proactive in handling multiple priorities.

Why Join Us?

• Opportunity to contribute to a meaningful cause through impactful digital

initiatives.

• Work in a collaborative environment that values innovation and data-driven

decision-making.

• Play a key role in strengthening the organizations digital presence and mission

impact.