Digital Marketing Manager

Job Summary:

Digital

Key Responsibilities:

• Develop and execute a

  digital

  marketing strategy

  aligned with business goals for our CRM products.
• Manage

  SEO campaigns

  including keyword strategy, technical optimization, and backlink acquisition to boost organic visibility.
• Plan and execute

  PPC campaigns

  across Google Ads, LinkedIn Ads, and other paid channels with a focus on

  B2B lead generation and conversion optimization

  .
• Handle

  Facebook, LinkedIn, and X (Twitter) Ads

  for targeted brand awareness and lead engagement.
• Implement

  SMO strategies

  to strengthen brand presence, drive engagement, and increase traffic from social platforms.
• Oversee

  affiliate and partnership marketing programs

  , onboarding relevant partners to increase reach and lead flow.
• Create and monitor marketing funnels for

  CRM product demos, free trials, and paid conversions.

• Track, measure, and analyze campaign effectiveness using

  Google Analytics, Tag Manager, Search Console, and CRM analytics dashboards.

• Collaborate with

  sales, content, and product teams

  to align digital campaigns with product positioning and customer needs.
• Manage marketing budgets, allocate spend efficiently, and ensure optimal

  ROI

  across all digital channels.
• Stay updated on the latest

  SaaS marketing trends, automation tools, and competitors

  digital

  strategies.

Required Skills & Competencies:

• Proven experience in

  B2B SaaS or IT product marketing.

• Strong knowledge of

  SEO (on-page/off-page), PPC, SMO, and Affiliate Marketing.

• Hands-on experience with

  Google Ads, LinkedIn Ads, Facebook Ads Manager, SEMrush, Ahrefs, or similar tools.

• Experience using

  CRM systems (like HubSpot, Zoho CRM, Salesforce)

  for campaign tracking and automation.
• Data-driven mindset with proficiency in

  Google Analytics, Search Console, and campaign reporting tools.

• Excellent analytical, communication, and project management skills.
• Ability to strategize and execute

  multi-channel campaigns

  that convert.

Qualifications:

• Bachelors degree in

  Marketing, IT, Business Administration, or related field.

• Minimum

  58 years

  of experience in digital marketing, preferably in

  IT/SaaS or CRM product companies.

• Certifications in

  Google Ads, Facebook Blueprint, HubSpot Inbound Marketing, or SEO

  are a plus.

Key Performance Indicators (KPIs):

• Qualified B2B lead generation & conversion rate
• Organic traffic growth and keyword ranking improvements
• ROI from paid campaigns (Google Ads, LinkedIn Ads, Meta Ads)
• Cost per lead (CPL) and cost per acquisition (CPA)
• Social engagement metrics and affiliate program ROI

growth-oriented, innovative, and dynamic work environment

Apply Now: