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5 Multi-Channel Campaigns Jobs

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8.0 - 10.0 years

0 Lacs

Hyderabad, Telangana, India

On-site

Tezo is a new generation Digital & AI solutions provider, with a history of creating remarkable outcomes for our customers. We bring exceptional experiences using cutting-edge analytics, data proficiency, technology, and digital excellence. Position Summary We are seeking a seasoned and strategic Demand Generation Director to lead and scale our marketing-led demand generation efforts focused exclusively on B2B IT services targeting the North American market . This leadership role is ideal for a data-driven marketer with deep experience in building pipeline within IT services environments. The ideal candidate will own the end-to-end demand generation enginefrom awareness through lead generation and qualificationultimately driving sales pipeline growth and revenue alignment. Key Responsibilities Strategy & Leadership Develop and execute a comprehensive demand generation strategy aligned with business growth objectives in IT services. Own the full lead generation funnelfrom awareness to qualified lead hand-off to sales. Partner with leadership across sales, delivery, customer success, and operations to ensure alignment on messaging and campaign goals. Demand Generation & Lead Nurturing Plan and execute integrated, multi-channel campaigns (email, paid media, webinars, events, SEO, social, etc.) targeting enterprise and mid-market buyers across the U.S.. Focus on generating qualified leads for IT servicescustom software development, infrastructure services, application management, etc. Build and manage lead scoring, segmentation strategies, and nurture streams tailored for long B2B services sales cycles. Content Marketing & Thought Leadership Collaborate with SMEs and internal teams to develop high-impact content assets like whitepapers, industry reports, webinars, and use cases showcasing service delivery excellence. Promote IT services capabilities through educational and problem-solving content tailored to decision-makers in IT, procurement, and business operations. Amplify content across paid and organic channels to boost visibility and authority in target industries. Marketing Automation & CRM Integration Manage and optimize campaigns using marketing automation platforms (e.g., HubSpot, Marketo) integrated with CRM (e.g., Salesforce). Ensure accurate lead tracking, reporting, and campaign attribution across platforms. Monitor and report on KPIs such as cost per lead (CPL), marketing-qualified leads (MQLs), pipeline influence, and return on investment (ROI). Team Leadership & Innovation Lead, coach, and develop a growing team of demand generation and campaign specialists. Foster a performance-driven, collaborative culture of experimentation, analysis, and continuous optimization. Stay up to date with evolving tools, technologies, and buyer behavior trends in the IT services space. Qualifications 8-10 years of B2B marketing experience with a strong focus on IT services. Demonstrated success in generating leads and pipeline for enterprise IT services in North America. Strong understanding of buyer personas and sales cycles typical of B2B services (consulting, implementation, managed services). Hands-on experience with marketing automation (HubSpot, Marketo) and CRM systems (Salesforce). Proven ability to align marketing with sales and revenue outcomes. Exceptional communication, project management, and leadership skills. Bachelors degree in Marketing, Business, or related field; MBA is a plus. Preferred Experience targeting North American enterprise and mid-market accounts. Familiarity with Account-Based Marketing (ABM) strategies. Exposure to intent data platforms and advanced lead qualification techniques. Understanding of global delivery models and service positioning in IT services. Show more Show less

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2.0 - 4.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

About the team The Product Marketing team at smallcase drives product-led growth by shaping user journeys, optimising conversion funnels, and scaling feature adoption across product lines. As a central team, we collaborate closely with product, design, analytics, and user acquisition teams to unlock business outcomes through impactful communication. About the role This role combines hands-on execution with strategic ownership. Youll lead the implementation and performance tracking of campaigns aimed at enhancing user journeys and driving feature adoption. You&aposll also play a key role in scaling the impact and effectiveness of product marketing channels to support long-term growth. What youll be doing: Execute and manage campaigns across off-product assets like Push Notifications, WhatsApp, and RCS, as well as several on-product assets on the app and web platforms. Develop a deep understanding of third party and internal tools used for campaign execution and leverage them effectively for precise implementation. Continuously optimise channel performance by identifying opportunities to improve reachability, delivery rates, click-through rates, and conversion rates. Identify and propose enhancements or underutilised features within campaign tools to improve channel effectiveness. Define key success metrics for each channel and campaign, and lead end-to-end reporting, including working with analytics to uncover deeper insights into user behaviour. Communicate the products value to the market, both on-product, and off-product. Drive feature adoption and overall success of the product. Leverage data, metrics, analytics, and consumer behaviour trends to generate creative ideas. Understand the users persona of the product and ideate, prepare and execute product experiments that lead to better user journeys. What we&aposre looking for 2-4 years of experience in B2C product marketing, growth marketing, or a related role with hands-on experience executing multi-channel campaigns. Strong ability to work with data and analytics tools (e.g., Clevertap, Mixpanel) to track, interpret, and optimise campaign performance. Comfortable using marketing operations platforms, CMS tools, and experimenting with new features to improve channel effectiveness. Excellent verbal and written communication skills, with a flair for translating product value into compelling messaging across different channels. Strong attention to detail, ownership mindset, and the ability to take initiative and drive projects independently. Should be able to take initiative and drive things independently. Conceptual understanding of product marketing & its different elements. Familiarity with stock markets and investment products is a big plus. Prior experience in a growth-stage company preferred. A quirky sense of humour and the ability to bring a fresh perspective to the team. About smallcase At smallcase, we are changing how India invests. smallcase is a leading provider of investment products & platforms to over 10 million Indians. We&aposre a young, driven team of 250+ headquartered in Bangalore. smallcase was founded in July 2015 by three IIT Kharagpur graduates, Vasanth Kamath , Anugrah Shrivastava and Rohan Gupta . smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of India&aposs largest financial brands and most respected institutions. We are backed by world-class investors, including top-tier funds, institutions and operators from the capital markets space who believe in our mission of enabling better financial futures for every Indian. Life at smallcase We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 9 years, our team, products, and platforms have grown, and so have our ambitions. Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment. Show more Show less

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5.0 - 7.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Are you the 1 in 899,000 Digital Marketeers who are bored with incremental gains * Note : Job Based Onsite in Dubai (Full Relocation & Visa Sponsorship Provided) * You&aposre at the top of your game. You&aposve mastered multi-channel campaigns, tamed attribution models, and driven revenue for D2C brands. But you&aposre hitting a ceiling! You&aposre tired of fighting for budget, explaining your vision to layers of management, and feeling like your true impact is being diluted. You know you have the talent to architect something legendary, but you&aposre stuck in a role that asks you to maintain, not build. Well, here is an invitation to the next chapter in your career. We believe elite talent deserves a premium commitment. We back our vision with two things you won&apost find anywhere else: a world-class lifestyle and the world&aposs most advanced AI-native toolbox. Your Reward (Tax-Free Prosperity): A highly competitive and transparent salary of AED 20,000 - 35,000/month + up to 10% performance bonus, all tax-free and top in class. Your Toolbox (AI-Native Environment): While other companies are figuring out AI, we are rebuilding our entire growth and performance engine around it. You will architect digital strategy in a truly AI-native environment, a competitive advantage few marketers in the world will have. At Puffy, we&aposre not just offering a job. We&aposre offering you a plan to realize your full potential: Directly Architect the Strategy: You won&apost just executeyou will work directly with our Forbes Council CEO to design and own the multi-million dollar global marketing strategy. Your vision will be the company&aposs vision. Act with Radical Freedom: We&aposve eliminated the red tape that suffocates A-Players. You&aposll have the budget, the advanced AI-native stack, and the autonomy to test, innovate, and scale winning campaigns without layers of approval. Experience True Impact: You will see the direct line from your data-driven optimizations to our multi-million dollar revenue stream, establishing Puffy as the premier luxury sleep-tech brand on a global stage. This role is for you if: You have a 5+ years history of driving massive revenue impact for D2C brands (especially with Meta campaigns ). You see complex data not as a report, but as a story waiting to be told. You are a strategic problem-solver who is obsessed with finding untapped growth in competitive markets. Here&aposs What Success Looks Like: In 12-24 months, you will have built a world-class growth engine, accelerated your path to leadership, and be living a tax-free, world-class lifestyle in Dubai. You will look back at this as the moment your career transformed from being a great marketer to being a true AI-native industry architect. The Alternative is clear: another year in a role where your potential is capped and your best ideas die in committee. Ready to Shape Your Story Click "Apply" and take the first step. Our streamlined 3-phase hiring process is designed for elite talent like you. If you pass our online assessment, you could be invited to Phase 2 within one business day. Show more Show less

Posted 1 month ago

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2.0 - 4.0 years

4 - 8 Lacs

Gurugram

Work from Office

Job Title : Strategic Marketing Executive / Manager B2B Location : Gurgaon, India Department : Marketing & Strategy Experience : 2-4 years Employment Type : Full-Time Educational Qualification : Graduate / Post graduate ( Marketing) Position Summary We are looking for a dynamic and results-oriented (Associate) Strategic Marketing Executive / Manager to lead B2B demand generation with a strong focus on performance marketing, email marketing, content strategy , and digital growth . You will play a critical role in designing and executing high-impact marketing programs to enhance brand visibility, drive pipeline generation, and enable partner marketing efforts across our core SaaS offerings. This is a cross-functional and strategic role, perfect for someone who thrives at the intersection of marketing strategy and hands-on execution in the B2B SaaS space. Key Responsibilities 1. Strategic Campaign Development Develop and launch market campaigns per quarter across CRM, CX, CLM, Collaboration, and Project Management platforms. Craft compelling messaging aligned with customer pain points and business objectives. 2. Demand Generation & Lead Nurturing Execute multi-channel campaigns (email, webinars, PPC, LinkedIn) to deliver 100+ MQLs per quarter . Implement marketing automation workflows to nurture leads through the sales funnel. 3. Performance Marketing & Paid Media Manage and optimize Google Ads, LinkedIn Ads, and programmatic media with a focus on ROI. Drive 50%+ uplift in CTRs and engagement via targeted social campaigns. 4. Partner & Influencer Marketing Build and manage strategic partner campaigns per quarter; nurture partner leads/month . Collaborate with micro-influencers or analysts for thought leadership content. 5. Content & Website Management Maintain and update website content weekly, improving lead capture by 20% QoQ . Lead the content calendar , delivering high-quality blogs, case studies, and whitepapers monthly . 6. PR & Outreach Drive media coverage with placements per quarter; grow journalist database to contacts. Support strategic communication initiatives including executive messaging and analyst relations. 7. Social Media & Brand Visibility Grow the LinkedIn community by 30% YoY and manage ongoing brand engagement efforts. Key Skills & Competencies B2B SaaS Marketing Strategy Performance Marketing (Google Ads, LinkedIn Ads) Email Marketing & Automation (e.g., HubSpot, Mailchimp) PR & Media Relations Partner & Influencer Marketing SEO, Website & Conversion Optimization Social Media Strategy (LinkedIn emphasis) Content Development & Campaign Management CRM & CLM Ecosystem Familiarity Event Marketing & Thought Leadership Strong Analytical & Project Management Skills What You Bring 2-4 years of experience in B2B marketing, preferably in SaaS or technology domains. Proven track record of executing integrated digital campaigns with measurable impact. Strong storytelling skills with a data-driven mindset. Experience collaborating across product, sales, and leadership teams. Ability to thrive in a fast-paced, high-growth environment. Why Join Us? At Virtuos Digital, we believe in a culture of innovation, growth, and customer obsession. Youll work with a passionate team building industry-defining solutions while contributing directly to the company's strategic growth trajectory.

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8.0 - 10.0 years

25 - 27 Lacs

Hyderabad, Chennai, Bengaluru

Work from Office

Key Responsibilities: Implement and manage Adobe Campaign Classic solutions, ensuring effective data flow and campaign execution. Collaborate with business stakeholders, marketing strategists, and technical teams to gather and translate requirements into scalable solutions. Design campaign workflows and manage integrations across Adobe Marketing Cloud products (AEM, Target, Analytics, Audience Manager). Develop complex SQL queries and ETL processes using Oracle, PostgreSQL, or SQL Server. Execute multi-channel campaigns (Email, SMS, Push, etc.) with a deep understanding of marketing automation. Work in Agile/Scrum teams, handling technical configurations, server settings, and application integrations (REST, SOAP, XML). Ensure performance, documentation, and continuous process improvement. Required Skills: 8+ years of experience in Adobe Campaign Classic (Developer preferred). Mandatory : Adobe Cmpaign Classic, Implementation, API, Web App and Integration. Strong hands-on skills in SQL, JavaScript, HTML, CSS, and workflow configuration. Familiarity with server environments (Linux/Windows), Apache Tomcat, and Agile methodologies. Ability to work independently in a fast-paced, cross-functional environment. Strong communication, problem-solving, and organizational skills. Good to Have: Exposure to other marketing automation platforms. Experience in campaign data schema design and web app customization.

Posted 2 months ago

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