Technical Marketing Specialist

Job Title: Technical Marketing Specialist

Location: Gachibowli, Hyderabad

Department: Marketing & Sales

Reporting To: Head Marketing

Position Overview:

Technical Marketing Specialist

Key Responsibilities:

1. Marketing Automation & CRM Management

• Manage and optimise

  LeadSquared CRM

  for lead capture, segmentation, scoring, and nurturing.
• Develop and execute

  marketing automation workflows

  to improve lead engagement and conversion rates.
• Ensure CRM data integrity and accuracy through regular audits and updates.
• Track and analyse campaign performance metrics to identify improvement opportunities.

2. Lead Nurturing & Digital Campaigns

• Plan and execute targeted campaigns via

  Email, SMS, and WhatsApp marketing

  .
• Create automation sequences to re-engage dormant leads and strengthen customer relationships.
• Work closely with design and content teams to create impactful communication strategies.

3. Sales Funnel Optimization

• Collaborate with sales teams to

  analyze and improve the sales funnel

  and pipeline management.
• Implement CRM-based strategies to

  enhance lead conversion and sales productivity

  .
• Monitor and report on conversion metrics and sales team performance insights.

4. Customer Relationship & Program Evaluation

• Maintain long-term customer relationships through consistent and personalized engagement.
• Evaluate campaign and program performance for accuracy, efficiency, and ROI.
• Recommend improvements to digital strategies based on analytics and customer feedback.

5. Team Coordination & Reporting

• Coordinate with internal teams (Sales, Design, Content, and Management) to ensure campaign alignment and timely execution.
• Conduct regular team check-ins to track task completion, workflow progress, and campaign readiness.
• Assist in

  budget planning, cost control, and expense monitoring

  for marketing initiatives.

Required Skills & Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

• 25 years of experience

  in marketing automation and CRM systems (preferably

  LeadSquared

  ).
• Strong understanding of

  lead management, nurturing flows, and sales funnel optimization

  .
• Hands-on experience with

  email marketing tools, WhatsApp Business API, and SMS gateways

  .
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent communication, organizational, and cross-team coordination skills.

Key Competencies:

• Proactive problem-solver with a technical aptitude for marketing platforms.
• Strong attention to detail and data accuracy.
• Collaborative team player with leadership capability.
• Ability to work under deadlines while managing multiple priorities.