Digital Marketing Manager

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About the Role

Digital Marketing Manager

The ideal candidate will be a hands-on digital marketer with deep expertise in multi-channel campaigns, analytics, and regional marketing alignment.

Key Responsibilities

• Lead

  digital campaigns and customer engagement strategies

  in India and the APAC region.
• Execute

  integrated campaigns

  that deliver measurable business results.
• Partner with global and regional campaign teams to localize and amplify digital journeys.
• Collaborate with field marketing teams to address sub-regional needs, providing strategic advice and tactical digital support.
• Design and activate

  account-based marketing (ABM)

  campaigns to support customer lifecycle and retention.
• Plan, execute, and optimize

  multi-channel campaigns

  across search, display, paid social, email, SEO, and programmatic channels.
• Drive

  channel optimization strategies

  to improve efficiency, scalability, and best practices.
• Maintain structured documentation and workflows to streamline cross-team collaboration.
• Monitor, analyze, and report on

  KPIs

  (CPL, ROAS, CTR, conversions, engagement) using GA-4, Salesforce, Tableau, and Looker.
• Contribute to reporting frameworks and share insights to guide campaign optimization and business decisions.
• Stay updated with

  digital marketing trends across APJ

  and bring forward new ideas to test and scale.

Qualifications

• Bachelor's degree in

  Marketing, Communications, Business

  , or related field.
• 810 years of proven

  digital marketing experience

  within B2B or technology industries in the Asia Pacific region.
• Strong expertise across

  digital channels

  : SEM, SEO, paid media, social, email, programmatic, content marketing, and ABM tools (6Sense, Demandbase).
• Hands-on experience with

  analytics and CRM/automation platforms

  (GA-4, Marketo, Salesforce).
• Strong

  project management skills

  , able to handle multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills in English, with strong copy-editing ability.
• Proven ability to adapt strategies for diverse markets and audiences across APJ.
• Experience collaborating cross-functionally with global, regional, and local teams to align media strategy with business goals.

Desired

• Exposure to

  AI tools in marketing workflows

  .
• Strong visual design sense and marketing messaging skills.

Why Join

• Opportunity to work remotely from India while contributing to regional and global growth initiatives.
• Play a critical role in

  building demand pipelines

  and accelerating digital strategy in the APAC market.
• Competitive pay, wellness and parental benefits, healthcare, retirement savings, and generous time off.
• Collaborate with global teams while driving impact at the regional level.