Senior Product Manager

Location:

Experience:

About the Opportunity

for TopSkill’s client

You will be responsible for a high-impact growth pod that spans multiple surfaces across app, web, and communication channels. Collaboration with performance marketing, analytics, engineering, and business stakeholders will be central to shaping and executing the growth roadmap.

Key Responsibilities

1. Drive New User Activation & Onboarding

• Own and optimize onboarding flows across platforms.
• Increase signup conversion, personalization depth, and first-order rates.
• Improve install-to-purchase ratio with contextual nudges, dynamic offers, and seamless user flows.

2. Own Engagement Loops & Sale Event Amplification

• Boost repeat user participation in sale events via

  pre-buzz campaigns, early access, and gamification

  .
• Launch and scale features that increase app recall, user retention, and shopping frequency.

3. Lead Cross-Pollination Across Ecosystem

• Partner with adjacent product teams to drive cross-platform adoption.
• Build

  seamless onboarding, profile sync, and loyalty experiences

  across ecosystems.

4. Data-Driven Personalization & Conversion

• Develop

  targeting and segmentation capabilities

  for personalized CRM journeys.
• Define success metrics, run experiments, and iterate continuously to improve engagement and conversion.

What We’re Looking For

• 5–8 years

  of Product Management experience in

  consumer internet or e-commerce

  companies.
• Proven track record in

  CRM, retention, activation, or lifecycle management

  .
• Data-first mindset with strong expertise in

  metrics, cohort analysis, segmentation, and A/B experimentation

  .
• Experience collaborating with

  design, engineering, marketing, and analytics teams

  .
• Ability to balance

  strategic thinking with strong execution

  skills.

Good to Have

• Prior experience in

  fashion, lifestyle e-commerce, or marketplaces

  .
• Exposure to

  loyalty programs, personalization engines, or growth toolkits

  .
• Strong product craft:

  documentation, user journey mapping, research, and execution excellence

  .