Assistant Manager - CRM and Retention Tata CLiQ

1.0 - 6.0 years

1 - 5 Lacs

Navi Mumbai, Maharashtra, India

On-site

Role Responsibilities: Lead execution of CRM journeys across push, email, SMS, WhatsApp, and in-app Coordinate with tech/product teams to enable campaign triggers and data flows Manage CRM platform performance and identify workflow/tool improvements Benchmark industry CRM practices and incorporate innovation Key Deliverables: Revenue and retention growth through lifecycle campaign performance Increased CTR and conversion via enriched messaging strategies CRM tool enhancements and new journey implementations Research-backed CRM innovations and benchmarks

Posted 1 month ago

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