Brand Manager - D2C

We seek a Brand Specialist(Brand Strategy and digital marketing) for a D2C brand in Bengaluru.

Job Responsibilities

? Develop and execute integrated brand campaigns - owning every step from brief to launch, ensuring ideas reach consumers rapidly and memorably.

? Turn customer insights and market opportunities into concrete stories, activation formats, and channel plans that drive trial and conversion.

? Partnering with content, creative, and growth leads to deliver high-volume, high-quality assets and messaging, designed for digital, social, and offline environments.

? Manage real-time rollout of initiatives (gifting programs, influencer seeding, grassroots events), tracking results and optimising fast.

? Maintain brand guidelines, playbooks, and templates for team-wide alignment, enabling speed and consistency across execution.

? Lead creative sprints, collaborate with external agencies, and oversee partner outputs to ensure brand's distinct voice is maintained in every channel.

? Drive the category education agenda: develop toolkits, guides, and new formats to make reusable period care accessible and desirable for first-time users.

? Support new product launches with brand positioning and execution plans, from pre-launch content to activation and PR.

Job Qualifications

? 5-8 years in consumer brand management or marketing, with tangible experience taking ideas from strategy through execution in D2C, FMCG, or lifestyle brands.

? Track record of managing multi-channel campaigns and leading initiatives across digital, social, and partnerships.

? Exposure to building new or challenger brands, with comfort navigating ambiguity and shifting priorities.

? Thrives in a highly collaborative environment with proven ability to work alongside creative, marketing, and product teams to quickly deliver assets and launches.

? Strong project management and communication skills: can balance creativity with operational discipline.

? Results-oriented, with a bias toward action and continuous optimization. Experience with analytics and rapid iteration is a must.