Digital Marketing Manager

Digital Marketing & Growth Manager – HitFame

Location:

Employment Type:

About HitFame

HitFame

150,000+ users

Position Overview

dynamic and results-driven Digital Marketing & Growth Manager

mobile app marketing (Android & iOS), ASO, SaaS/freemium models, and affiliate marketing

Note:

Key Responsibilities

Strategic & Growth Leadership

• Define, execute, and optimize

  data-driven 360° marketing strategies

  aligned with business goals and monthly targets.
• Lead

  end-to-end marketing funnel

  — from awareness to conversion to retention.
• Drive

  app downloads, subscriptions, ROI, and revenue growth

  through measurable performance metrics.
• Collaborate closely with

  Product, Growth, Design, Tech, and Leadership

  teams for seamless execution.

Mobile App Marketing & ASO

• Plan and execute campaigns for

  Android and iOS

  installs through

  paid, organic, and influencer-led channels.

• Own full

  App Store Optimization (ASO)

  — including keyword research, creative optimization, reviews, and A/B testing.
• Hands-on with tools like

  Firebase, Appsflyer, MobileAction, Mixpanel, and App Radar.

Performance & Paid Marketing

• Manage

  Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, Snapchat, X (Twitter), and Programmatic

  campaigns.
• Set up and optimize

  remarketing, lookalike, and custom audience

  funnels using AI-driven automation.
• Drive performance campaigns for

  Premium and Professional Plan

  conversions with affiliate and influencer integrations.
• Use advanced tools like

  Revealbot, AdCreative.ai, Funnel.io, Smartly.io

  for automated optimization.

Affiliate & Partner-Led Growth

• Build and scale

  affiliate partnerships

  with creators, influencer agencies, and affiliate marketplaces.
• Manage

  commission-based growth models

  using UTMs, tracking dashboards, and third-party tools.
• Optimize and scale affiliate programs to

  increase conversions and reach.

Content, Blog & SEO Monetization

• Grow HitFame’s

  News & Blog ecosystem

  as a traffic and monetization engine via

  SEO content, affiliate links, and sponsored collaborations.

• Create

  SEO-driven content strategies

  with writers and AI tools like

  Jasper, ChatGPT, SurferSEO.

• Implement

  on-page/off-page SEO

  and track keyword performance using

  Ahrefs, SEMrush, and Google Search Console.

Social Media & Community Growth

• Build and scale HitFame’s presence across

  Instagram, YouTube, Facebook, LinkedIn, X, and Snapchat.

• Plan

  creative campaigns, reels, and influencer collaborations

  to boost engagement and visibility.
• Manage content calendars using

  Hootsuite, Buffer, and Canva.

Lead Generation & CRM

• Run

  B2B & B2C lead generation

  campaigns for

  artist bookings, premium plans, and casting leads.

• Build

  email, WhatsApp, SMS, and push notification workflows

  via

  HubSpot, ActiveCampaign, MoEngage, Mailchimp.

• Drive customer retention through

  personalized CRM automation

  and funnel optimization.

SEO/SEM & Web Optimization

• Execute

  PPC and SEM

  strategies with precise A/B testing and performance tracking.
• Improve web presence through

  technical SEO, structured data, and site performance optimization.

Analytics, Automation & Reporting

• Measure

  CAC, ROAS, MRR, DAU/MAU, conversion rates

  using

  GA4, Appsflyer, Hotjar, Power BI, Supermetrics.

• Automate data pipelines using

  Zapier, Meta API, and Google integrations.

• Present

  actionable insights and weekly growth reports

  to leadership.

Marketplace & Subscription Campaigns

• Lead

  digital campaigns for subscription and in-app monetization

  of HitFame Premium & Professional Plans.
• Implement

  retargeting, upgrades, and gamified user journeys

  to maximize conversion and retention.

Reputation & Community Loyalty

• Manage

  ORM

  through social listening, Google Alerts, and review management.
• Build

  positive brand sentiment

  via creator engagement, digital PR, and referral engines.
• Launch

  loyalty and ambassador programs

  for top users and creators.

Required Skills & Experience

• 8–15 years

  of experience in

  digital marketing, growth, or performance

  roles within

  mobile apps, entertainment-tech, D2C, or SaaS/freemium platforms.

• Proven success in

  app growth, user acquisition, ASO, affiliate marketing, and revenue scaling.

• Expertise in

  performance marketing, CRM, SEO/SEM, influencer & affiliate programs.

• Strong analytical and ROI-driven mindset with proficiency in

  Firebase, Appsflyer, GA4, Meta Ads, Google Ads, CRM & automation tools.

• Ability to

  lead cross-functional teams

  , manage

  budgets

  , and achieve aggressive

  growth and revenue targets.

• Entrepreneurial mindset — able to think, act, and execute like a

  growth hacker

  with ownership.