Digital Marketing Manager

2 - 6 years

0 Lacs

Posted:9 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Digital Marketing Manager at our company, your role will involve developing, implementing, tracking, and optimizing digital marketing campaigns across various channels. You will be responsible for overseeing our digital marketing department, which includes managing the marketing database, email, and display advertising campaigns. Staying updated on the latest trends and technologies in digital marketing is crucial for this role. **Key Responsibilities:** - Planning and executing digital marketing campaigns such as web, SEO/SEM, email, social media, and display advertising. - Developing and implementing a social media strategy based on competitive research, platform determination, benchmarking, messaging, and audience identification. - Defining key performance indicators (KPIs) for social media. - Generating, editing, publishing, and sharing daily content (text, images, video, HTML) to engage community members and drive action. - Measuring the success of each social media campaign. - Keeping abreast of the latest social media best practices and technologies. - Moderating user-generated content in alignment with community guidelines. - Collaborating with copywriters and designers to ensure content quality and appeal. - Maintaining the company's social media presence on all digital channels. - Reporting on the performance of digital marketing campaigns. - Managing a digital marketing team. - Designing a comprehensive digital marketing strategy. **Qualification Required:** - Bachelor's Degree in a relevant field. - Previous experience in a gaming executive role (CRM, Product, or Operations). In addition to the job details, the company values the following attributes in a candidate: - Strong presentation skills. - Profound experience in stakeholder management. - Proficiency in report writing. In summary, as a Digital Marketing Manager, you will be responsible for planning and executing digital marketing campaigns, managing social media strategies, moderating content, and leading a team to achieve marketing goals. Your qualifications should include a Bachelor's Degree and experience in a gaming executive role. Strong presentation skills, stakeholder management experience, and report writing proficiency are highly valued in this role.,

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Aabasoft

Information Technology

Thiruvananthapuram

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